Groupe GM Announces Algotherm Hotel Line

Groupe GM and Algotherm unveil hotel line for sensorial, marine-based wellness experience.
Groupe GM and Algotherm unveil hotel line for sensorial, marine-based wellness experience.
Images courtesy of Groupe GM's and Algotherm's team.

Hotel skin care lines tend to focus on replicating the pampered feeling people experience when they escape, so each moment feels truly indulged. This marriage between luxury and clinical results in this brand is ready to sate the demand for effective, tried-and-true skin care even when people step away from their routines. Marine-based skin care, too, has its particular allure for its anti-aging and anti-inflammatory properties, its deep hydration benefits and the array of sustainable, natural ingredients that can cater to those seeking personalized solutions for specific conditions.

“Blue beauty” has also been picking up momentum in an industry facing a major green surge, through the ability to upcycle ingredients for beauty and personal care, from an already strained and prolific fishing industry.

Algotherm: Regenerative and Protective

This range is enriched with dermocosmetic active ingredients and Laminaria digitata algae to promote skin regeneration, moisturize and protect. Algotherm’s formulas are 98% natural ingredients and BIORIUS-certified, all while being vegan and free of GMOs and gluten. The brand’s been harnessing the benefits of the ocean for skin since 1962, and its hotel line delivers a truly oceanic, wellness experience from first scent to the end of guests' skin care routine.

"Groupe GM is proud to unveil the refreshed Algotherm hotel line, which seamlessly brings the rejuvenating power of the ocean into guest hotel experiences,” says Laurent Marchand, president of Groupe GM. “This collection embodies eco-conscious luxury, offering guests a unique experience that celebrates the ocean's natural beauty and biodiversity and supports environmental sustainability."

What’s in the Collection?

The collection includes Groupe GM’s patented and refillable Ecofill dispenser, designed with 400ml sealed and traceable pouches that ensure hygiene and that the products store well. Additionally, the range includes the 375ml Ecosource format, certified by Eu-Ecolabel and Nordic Swan. The 300ml Ecopump dispenser, made from plant-based plastics and equipped with sealed pumps, combines sustainable innovation with everyday luxury.

The range also features 33ml tubes made from plant-based materials and capped with recycled plastic, along with a 20g RSPO MB certified bar of soap.

The fruits of this partnership now allow guests to revel in the beauty of the ocean, all without leaving their rooms.



 

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