Minding Your Business: Keyara Amorosi

A post-COVID leap of faith took esthetician, Keyara Amorosi, from New York to Los Angeles and explore a new dimension of preventative beauty services. Without leaning on special products or devices, Amorosi has been able to provide a niche but impactful service to clients looking for more three dimensional treatments that make them look better and feel better with Manual Rejuvenation Therapy (MRT).

“I’ve been in the esthetics industry now about 11 and a half years,” Amorosi shares with Skin Inc. editor, Kitty Lin. In making the move from coast to coast, Amorosi is now licensed in both New York and Los Angelesas of 2022. In these states, the esthetics license allows her to provide MRT to clients.

“I've always been into skin care, since I was a little girl,” Amorosi says, crediting memories of her grandmother going through her skin care routine as the inspiration forher passion. “I've done waxing and been in the facial room and things like that, but, I decided during COVID I wanted to create my own business.” The pandemic inspired a lot of people to start businesses, but for Amorosi it inspired her to pivot, “I really honed in on my niche, which is where I am today.”

Hands-On Solutions

Manual rejuvenation therapy, buccal sculpting and intraoral massage are the key offerings of K.A. Esthetics. Amorosi was led to these services by exploring the gap between people who wanted meaningful results, but weren’t interested in going under the knife or using injectables.

KA Esthetics is best defined by its intentional approach to MRT, a practice that Amorosi found could assist in resolving a bigger issue, “Why is there such an enormous pressure on women specifically to enhance their beauty in a way that could cost them something deeper?”

After taking a deep dive in 2022 into the ways natural eating and reflexology could benefit the body, Amorosi found there was more she could offer clients beyond what she was used to. “The best way to describe MRT is as a modality only using my hands. No machines are involved, no products per se and it relieves muscle and ligament tension. Acting as a defibrotic solution that breaks up stagnation on an anatomical level,” Amorosi shared with our editor, highlighting that the practice is not just working on the skin, but that the skin is also reaping the benefits of the work that’s happening internally.

These images highlight what Amorosi refers to as a "spot," where there is densification within the tissue—often occurring around ligament zones near the zygomatic arch. In these areas, the tissue can appear more compressed or adhered due to restriction.

Tissue appears smooth and uniformSarah Hansen

Working along the mandible (jawline)Sarah Hansen

Visible change in the tissue once hands are moving laterally.Sarah Hansen

Client Education and Creating Interest

It is easier to sell something to someone who is interested, and with a more educated general population taking an interest in gua shas and massage, there are enough parallels in MRT to create an attraction. It is still important to identify ways to introduce and educate clients on this service, similar to new products or devices, to  ensure repeated appointments and overall satisfaction.

“I explain things as I’m working on clients,” Amorosi shares, “the beautiful thing about the treatment is that my hands speak to the clients and what I’m doing. They’re feeling it in real time. They can hear when the fascia is breaking up, they can feel when the muscle tension is extreme,” she explains, “Thank God that we can’t feel the pain in our face just walking around every day versus back pain, right?”

Amorosi highlights how important it is to answer all the questions your clients might have up front. “I give them an education on what’s happening anatomically, where the muscle placements are.” KA Esthetics has a chart to show curious clients the main muscles being worked on and provide proactive education, “ and I’ll go into detail for those that are very curious.”

To Whom May It Concern?

Different from products and devices that can cause harm to fresh faces, Amorosi does believe her services provide opportunities for people starting at very early adulthood, but not any younger than that. “I would recommend someone start doing it at 18 or 19 as a preventative measure,” Amorosi explains, “When the muscles become spasmatic and they start to get tight, the face starts to constrict anatomically. It’s happening slowly and you don’t see it on the outside. Not until you get in your 30s are you able to start noticing little things as they happen.”

Amorosi talks through MRT offerings as a largely preventative solution. With clients becoming more and more aware of how small things, especially in repetition, can have long lasting effects on their beauty or general health, “every time we move our muscles, every time we engage in any type of facial expressions, all these things cause more tension, more stagnation in the fascia, in the lymphatic system and in the blood flow. That’s what causes aging.”

So why wouldn’t this be a perfect fit for everyone? Amorosi explains by highlighting clients who would want, what she calls popcorn results, “Anyone that wants a quick fix or doesn’t really understand that however long it takes to age is sometimes how long it takes to turn back the clock as well. We’re working on so many different things at once.”

The services don’t isolate any one part of the face, and while clients looking for holistic, face and body benefits will find that attractive, others may not. The ideal client for the treatment is anyone who Amorosi describes as ready to release.  “It’s suited for clients who understand that rejuvenation is cumulative. People who are willing to be intentional, patient and engaged in the process.”