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Section: Business > Customer Service
Industry News
Spa Snapshot: Woodlands Spa at Nemacolin Woodlands Resort
Nemacolin Woodlands Resort and its Woodlands Spa represent Chief Nemacolin’s legacy by respecting the beauty of nature and utilizing its beauty in every available space.
Facial
Peel Perspective: 4 Must-Attend Classes at Face & Body Northern California
Face & Body Northern California will delve into the world of peels. Estheticians will get perspectives on how to use peels and what to consider when choosing them for their clients.
Industry News
ELEMIS Estabishes U.S. Academy
ELEMIS has opened the doors on their first North America Academy of Excellence, as a means to educate and train experts.
Trends
Keep It Warm With Pantone's Fall 2017 Colors
Pantone LLC has released their annual Fashion Color Report for Fall with a range of classic autumnal shades and comforting colors.
Industry News
Create Change Through the Power of Touch
Cheryl Nichols will discuss creating change through the power of touch during her keynote speech at Face & Body Spa Conference & Expo Northern California on Sunday, August 27, 2017.
Marketing
$pa Marketing: Fly $ky High with Facebook
At this stage, most Facebook users understand that consistent posting is good, too much posting is not so good and posting infrequently will lose audiences faster than a speeding bullet.
Customer Service
Ask the Esthy: "Now or Never" Clients
In this month's Ask the Esthy column, Lori Crete discusses clients seeking immediate bookings.
Industry News
MINDBODY Acquires Lymber Wellness
MINDBODY has acquired software solutions company Lymber Wellness and is working on integrating the pricing and inventory software.
Marketing
Ask the Esthy: Crafting a Menu
Organizing a menu can feel overwhelming, but we can quickly replace those feelings with a fun, streamlined and strategic process with a few tips and tricks.
Industry News
Westin Portland Harborview Debuts Spa
Westin Portland Harborview has unveiled Artne’ Spa, which will be under the management of Mary Weisheit.
Marketing
How to Leverage Booking Apps to Boost Revenue
There are a few key ways to leverage some of these booking apps to improve productivity, reduce expenses and increase overall profitability.
Marketing
$pa Marketing: Raise the Bar with Great PR
most editors are hungry for good content. They want it. And if you know how to give it to them, they can make you a little bit famous—at a fraction of the cost of hiring an agency.
Customer Service
Video: A Servant's Heart and Leadership
At Face & Body Southeast 2016, Alison O’Neil gave her keynote speech on the role of leadership and how spa professionals should address clients with a servant's heart.
Industry News
Vero Beach Hotel Names General Manager
Oscar Fontana has been appointed general manager of Kimpton Vero Beach Hotel & Spa, where he will oversee operations, marketing, revenue management and employee relations.
Marketing
A Mind on Millennials: Part 1
Generation Y, commonly known as millennials, are referred to as those born between 1980–2000 depending on the source. This generation is over 83 million strong and surpassing the stronghold of baby boomers (75.4 million).
Marketing
Ask the Esthy: Getting Clients Back In
When these concerns set in, it is easy to overlook the importance of connecting with past clients and become hyper-focused on trying to attract new clients.
Customer Service
Principles You Need to Keep A Happy Client
To create an environment that is uplifting and respectful, yet not taxing on the business owner is not a simple task. Attracting loyal clients and keeping them for a long period requires communication skills, finesse, sincerity to serve them well and ingenuity.
Customer Service
$pa Marketing: Treat Clients Like Royalty to Increase Loyalty
Why should you treat customers like royalty, too? Because happy, loyal customers will also send their friends. So, your business depends on nothing short of the royal treatment for each and every customer.
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