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$pa Marketing: You Can Afford TV Advertising

TV is actually the perfect medium for businesses in the salon and spa industry because it is visually driven. However, many small businesses shy away from TV ads because they think it is prohibitively expensive.

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7 Steps to the Perfect Professional Consult

The first step to a successful spa treatment is performing a complete consultation. This develops a personal connection with the client, establishes a long-term relationship and assists you in crafting a personalized treatment plan.

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Waxing...Not Just a Summer Fling

Waxing services do not need to be a summer fling. Capitalize on building your business with three proven strategies to turn those seasonal waxing clients into regular waxing clients all year round.

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How Well Do You Know Your Clients (QUIZ)?

The consumer of today has evolved, so you and your business practices need to evolve as well. Take this quiz and gain even more invaluable insight on modern-day connectedness and how you can best compete.

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Ask the Esthy: Opening a Home Business

Having a home-based business is a wonderful way to cut down on operating costs and save considerable time on a commute, but there are a few things you must research so that you can set up shop legally.

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SKINtuition: 5 Ways To Get People Buzzing About Your Biz

Buzz or word-of-mouth marketing is best described as “people talking about you.” Buzz can happen organically, and creating buzz for your business is not hard.

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$pa Marketing: Networking is Better Than Going It Alone

Without a doubt, networking is one of the best (and easiest) ways to get people working for you to grow your business at little or no additional cost to you.

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SpaHive Launched For Spa Group Collaboration

JMPankey Partners launched SpaHive, a 1-day group forum event designed for collaboration to grow business and increase revenue.

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23 Secrets of the Best Esthetic Practices

Beating all the odds, the esthetic market grew 123% in the last 10 years—right through the recession. Here are the top 23 secrets of what successful practices are doing, so you can do them too.

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Gloss Media and inMarket Team Up to Conquer 'Errand Mode'

Gloss Media and inMarket are coming together to enable brands to engage women when they are in the salon, or "errand mode."

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SKINtuition: 8 Fast and Slow Retail Strategies

Spa owners need to make retail a focus instead of an afterthought, and our approach to retail and services should be both fast and slow. Sounds confusing? Let me explain.

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Ask the Esthy: Professional Products and Pre-booking

In this month's Ask the Esthy column, Crete explains how an esthetician can steer their clients away from drugstore products to professional products as well as bringing up pre-booking.

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#10Things to Decrease Spa Liability

This #10things you can do to protect your business, your personal liability and your clients was compiled with help from Jesse Cormier, director of industry relations for ASCP.

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$pa Marketing: Flourish with FUNdraising

Fundraising is the perfect opportunity to give something meaningful back to the community, but it can also help grow you spa business.

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Sweet 16: Giving your Business Its Driver’s License

If you haven’t thought about ways your business can drive itself, or have delayed embracing the tech of our time, now is a great time to begin.

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Catching the Buzz on Spa Business

Spa owners and skin care professionals learned business insights, tips and trends from industry-leading educators at the Business Summit sessions during Face & Body's Advanced Education Conference Program.

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SKINtuition: 6 Ways to Stand Out in the Age of Impatience

Consumer trends can be overwhelming, but they are worth extra attention. One trend that seems to be here to stay is the need for instant gratification.

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$pa Marketing: The Three Cs of Free Consults

As a spa, salon or med spa owner/employee, I’m sure you’re familiar with free consults. Hopefully, you’re already doing them, because nothing speaks louder than free to potential customers. But consults should be so much more than just a service provider’s dog-and-pony show.