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Type: News

Section: Business > Marketing

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Is Your Spa Flu Ready?

Make your spa come out on top during this unruly flu season. These steps and ideas will help you show your clients that the thing they really need during this season is a spa day.

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Jolyy: An Online Platform for Beauty Salons, Spas, Cosmetic Producers and Customers

The platform consists of three parts: Jolyy Schedule & Booking, Jolyy Store and Jolyy Live.

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An Esthetician's Guide: Marketing for Valentine's Day

This ultimate Valentine's Day guide shows not only some general rules of thumb to think about when preparing for Valentine's Day, but also what estheticians do to set their spa apart.

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Embrace Instagram's Skin Positivity Movement

Skin positivity is on the rise with numerous beauty influencers showing themselves in their natural skin. This Instagram movement shows how everyone has beautiful skin that they should be proud of.

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Money-Making Marketing Strategies

"The difference between marketing and advertising is that for marketing you have to get off your butt to get the money."

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The Esthetician's Guide to Outstanding Esthetics

What steps are you willing to take to bring your esthetic journey to the next level? Becky Kuehn, Mary Nielsen, Melinda McHenry and Maxine Drake discuss their career-changing experiences and how they can impact you.

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5 Ways to Help Drive Service and Retail Sales in Spas

Five missing pieces that have a major impact on driving service and retail sales in spas and how to fix them.

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How and Why You Should End a Guest's Experience with Retail

At Skin Inc.'s Face & Body Midwest spa expo and conference, Susanne Loehr, national educator at Ilike Organic Skin Care, spoke with attendees about overcoming the uneasiness and why it is important to encourage home skin care.

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20 Instagram Marketing Tips for Spas

Marketing your spa on Instagram can be an easy way to advertise to your clientele. Follow these tips and tricks to get started on creating a compelling Instagram platform.

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Study Warns: Non-certified Surgeons Marketing on Instagram

“The confusing marketing on social media is putting people at risk,” said Clark Schierle, M.D. “There have been many recent reports of patient harm and deaths resulting from inexperienced providers offering services outside of their area of expertise.”

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3 Ways to Boost Your Spa Business in 2018

From social media to no-cellphone policies to retail strategies, spas have more tools than ever to offer their clients experiences that will keep them coming back and spending more.

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CIDESCO Extends Free Membership to 2018

CIDESCO has announced it will extend its offer of free membership for beauty salons and spas in 2018, which includes benefits such as global networks of professionals and a certified logo to add to marketing materials.

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10 Things to Know About iGen Consumers

iGens currently make up 17% of the U.S. population and are expected to hold more economic influence by 2022.

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[Infographic]: Be a Sales Superhero in 2018

For better or worse, sales is a part of the spa business. The RAIN Group Center for Sales Research offers nine tips in infographic form for being a sales superhero in 2018.

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MindBody Meets Gupshup’s Chatbots

With technology growing and customers demanding the latest and greatest, Gupshup partnered with MindBody to offer new scheduling software with customizable conversational bots for over 50,000 salons.

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Schedule a Consultation, Receive a Massage

In honor of being in business for nearly 20 years, Sam Speron, M.D., will be offering free spa massages and transportation for those who have facelift consultations.

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Define Beauty and Make Money Doing It

From finding inner beauty to turning around retail sales, Face & Body Midwest has keynote speakers that will discuss the heart of esthetics.

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How Safe Are Your Testers?

Bashir explains that due to the nature of the herpes virus and its ability to remain hidden for a few months, it is difficult to determine whether or not the California woman contracted the virus from trying on the lipstick at that specific retail location.

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