This is a major milestone for the platform, which enables estheticians and medical professionals to streamline their retail process without holding inventory, incurring overhead or shipping products themselves. Pomp’s approach makes the lure of that extra revenue particularly tempting given how much of the hassle it removes from the equation. Users get access to:
- Shoppable, digital storefronts
- A custom routine builder to personalize and monitor client progress
- More than 45 curated, professional skin care lines
- Over 2,000 products to choose from
- 1,500+ hours of brand education a year
Pomp’s approach centers on the esthetician’s experience, and the products launched on the platform reflect that. Recent additions include Arconca, Hydropeptide, DERMASTART Brands, Truth Treatments, Lumara and Hydrinity, with SkinQ RX set to join soon.
“At Pomp, our mission is simple: give estheticians and medical professionals the tools and support to grow their businesses online,” says Shannon Erley, co-founder and CEO of Pomp. “By partnering with the best skin care brands and handling everything from e-commerce to fulfillment, we’re freeing professionals to focus on what matters most: personalized care and lasting client relationships.”
Personalization Isn’t Just for Formulations
Clients aren’t just seeking personalization in their formulas, but also in their experiences. Personalized recommendations based on data related to their purchase and treatment history, oftentimes collected, analyzed and generated by AI, can do wonders in creating a more personalized retail experience. Pomp’s take on a more tailored approach to retail involves allowing users (in this case, the esthetician) to build custom routines with products for their clients that can be referenced at home.
Deeper Brand Collaborations
Next year, Pomp plans to develop its brand partnerships through integrated marketing campaigns via channels like blogs, storefronts, social media and email. The brand also plans to expand its educational programming so that brands can boost their profiles across a vast network of licensed professionals.
