Multifunctional makeup is the industry’s answer to a flood of products and the resounding need for simpler, streamlined beauty routines, making keeping to a routine simpler for clients, and fast-paced work easier for makeup artists.
Multifunctional cosmetics also allow consumers to relieve some of the strain on their wallets by consolidating the uses of two or more products into one, which is particularly a priority for Gen Z. For makeup artists, using multifunctional cosmetics saves valuable space in their bags, which is more travel-friendly. It also allows them to perform a wider array of looks and cater to a variety of skin types with fewer products.
Since even in the world of multifunctional cosmetics, there’s a lot to choose from, you might want to keep an eye out for clean brands and ensure that any brand you’re interested in is actually clean. Give the label a quick glance and keep an eye out for whole, recognizable ingredients while avoiding long, complicated names. Avoid parabens, phthalates and other harmful ingredients. You can also look for products with an EWG certification, a mark given to products that meet the Environmental Working Group’s standards for health and transparency. Additionally, a Leaping Bunny certification can indicate that a product you're interested in is cruelty-free.
Brands like Habit Cosmetics offer a wide range of multi-use color products with ingredients like peptides and hyaluronic acid. The wide range of colors offered accommodates every skin tone, whether a client needs a natural-looking finish or is looking to pop with a more glamorous look. This makes it appealing in the current landscape makeup artists are perusing for products in, one defined by clean beauty, cruelty-free formulations and organic ingredients.
These values are also driving the consumer market in cosmetics, so ensuring clients can navigate finding reliable products for their home routines is valuable for rapport and potentially your own retail offerings.
