The summer is entering its twilight, but that doesn’t mean the industry is cooling down! Here’s what’s projected to keep things sizzlin’ well into the fall.
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The summer is entering its twilight, but that doesn’t mean the industry is cooling down! Here’s what’s projected to keep things sizzlin’ well into the fall.
1. Durable packaging
The more I talk to esties and makeup artists, the more I see entrepreneurs starting their own lines! Therefore, I feel like I need to let you know that, yes, aluminum packaging is totally in. It’s efficient for protecting products against air, light and other contaminants that could threaten a product’s freshness. However, with supply chain uncertainty and the whopping 50% tariff on aluminum imports, durable alternatives like other metals or refillable options like glass may be worth exploring.
https://www.seacliffbeauty.com/pages/packaging
2. Post-hair removal care
After everyone’s gotten done smoothing down for the summer, our skin will be in serious need of a reset. Cue post-hair removal care. Whatever your poison is—shaving, waxing, sugaring, lasering or anything else—calming irritation and mitigating in-growns before they’re a problem is crucial, especially for reactive skin types.
3. Neurocosmetic skin care
Neurocosmetics are all the rage, especially with the growing dialogue around the mind-beauty axis. In working with the skin’s nervous system, neurocosmetics improve the skin’s appearance by leveraging the importance of an individual’s mental well-being. Stressed skin needs the hydration, calm and regulation restored by these innovative solutions. LAST Skincare’s Fundamental Serum is designed to detoxify, restore homeostasis and reverse the impact of stress and fatigue on the skin.
4. Pop culture collabs
In an age where brands are innovating new ways to strike deeper connections with consumers faster, partnering with beloved movies, books, TV shows and anything else bringing serotonin to the masses can be a strategic move. The limited Edition WILD X Paddington Bear Deodorant Case with Orange Marmalade scent refill makes for a beary good use of leveraging pop culture and making sustainable moves.
5. Multifunctional hotel amenities
Historically, we tend to think of hotel amenities as being convenient if nothing else, but hotels these days are stepping up their game to become more of a go-to rather than a last resort. Incorporating sun care is particularly synergistic for vacationers who will need plenty of active-use SPF at the ready. Taking more initiative over guests’ wellness helps further establish hotels as hosts. Making a vacation feel more curated helps rebuild relationships with consumers at a time when many hospitality and travel relationships are being re-examined.
