The growth of wearable wellness doesn’t seem to be going anywhere, according to sources like Fortune Business Insights, which anticipates the market will be more than eight times its size by 2032. With people looking for the most convenient ways to keep well, from smart watches that track fitness to mattress covers that track sleep performance, innovation appears to be packaging wellness in smaller, more seamless wearables for the foreseeable future—not so unlike the trend towards noninvasive solutions we see in aesthetics.
When it comes to the sophistication of wearable devices, the miniaturization of the device and improvements to sensors are critical, especially when it comes to chronic conditions that may require constant monitoring. With that level of use, comfort and ease of use aren’t mere conveniences; they’re non-negotiables. The introduction of apps and cloud-based platforms in wearable tech also makes it much easier to share real-time results and progress with health, wellness and spa professionals, for better prep time for a more personalized experience. Finally, the regulatory landscape fosters an environment where tech and healthcare providers can readily partner up, driving the market demand and expediting innovation. Of course, with any new, fast-growing tech development, there are risks: wearable tech, at least as we currently go about it, is untried and untested in the long term. The efficient sharing of data may leave us vulnerable to data leaks we haven’t even thought of yet.
If you’re looking to dip your toe into wearable wellness tech as a retail option for your business but are uncertain, you can always start with a simpler device. Rather than leaning into data collection that may require you to have a robust network of healthcare professionals to serve as referrals, you can always start with wearable devices that can make clients' lives more comfortable and relaxing. Devices like DNA Vibe’s Jazz Band Live can be a useful item to retail as a potential tool to manage joint and muscle pain.
Retailing wearable tech isn’t just a way to establish your business as being proactive and up-to-date, but also shows clients that their quality of life is important to you, and they’ll remember that when it’s time to rebook.
