A balm probably isn't the first way you expect to clean your face, but it might be the change your routine needs. So, how do you know if you're ready to make the switch? It all comes down to what you need your cleanser to do for you.
Makeup Removal
One of the primary benefits of a cleansing balm over a traditional cleanser is its superior ability to melt away makeup and impurities—even the most waterproof cosmetics and everlasting sunscreens—with minimal rubbing and irritation. This way, you get the deep clean you want, without potentially damaging the skin barrier.
Traditional cleansers tend to fare better against oil, sweat and pollutants, which means they might be more ideal for oily to combination skin. Of course, many people have taken on the "double cleanse" in their routine; in this setup, starting with the balm and following with a traditional gel or foam cleanser can give you the easy, thorough clean you require.
Elemis' Pro-Collagen Black Cherry Cleansing Balm dissolves makeup without stripping skin's moisture. This multi-tasking essential blends rose and mimosa waxes with starflower, elderberry and Optimega, leaving skin soft, nourished and glowing.
Moisturization
Balms tend to prioritize softening the skin, as well as cleaning it, making them typically more hydrating than your standard cleanser. Some cleansers on the market can be harsh, too, especially those with sulfates, which can dry and irritate skin.
When deciding how to incorporate a cleansing balm, it's important to take skin type into account. Balms can sometimes leave an oily residue on the skin, so those with oilier skin types might benefit from a double cleansing method to leave them balanced.
Final Thoughts
Cleansing balms are great for their superior ability to remove makeup, their moisturizing quality and their tendency to store a bit neater than traditional cleansers, which are prone to spillage and dripping.
If you're looking to maximize your treatments and retail offerings at every level, why not consider enhancing the one step in every person's routine?
