With skin care becoming a higher priority in the growing wellness culture, certain items that used to be considered a luxury, or even superfluous, are growing in importance. The consumer market will feel the impact of the rise of these "new" essentials first, but as the role of certain products changes with societal attitudes, the way we craft our menus, educate clients and retail will change too. Here's the former fluff we can no longer live without.
Vitamin C Serums
Serums laden with active ingredients used to be an addition to regimens that only skin connoisseurs used to invest in, but now vitamin C is a popular active ingredient in many products, especially serums and creams, for brightening, protecting against free radicals and boosting collagen production. While consumers certainly have their pick of the litter, Control Corrective's VitaC Peptide Complex is a great example of a vitamin C serum that's backbar-ready.
Refresh Sprays/Face Mists
Face mists are no longer considered extra or optional, being a common staple baked into many regimens now. While a quick spritz to hydrate or soothe is a welcome pick-me-up throughout the day (especially during those terrible dry months—eek!), many mists are working double, or even triple, providing valuable makeup prep and setting capabilities for more natural-looking results. Lady Primrose's Dusting Silk Powder Spray has found great success on TikTok shop and sells wholesale.
Treatments
The rise of personalized solutions and flood of products means that everyone has more options than ever before; a Godsend for those who are looking to treat specific issues while working with factors like allergies, value alignment or budgetary constraints. The more curated, quality product lines and ranges officially put the "one-skin care-fits-all" attitude to rest, once and for all. Dickinson's Original Witch Hazel is a great example of the rising popularity and accessibility of treatment-oriented skin care. The brand's Clear Skin Exfoliating Bubble Toner is one of the latest from its new Foam Acne Care Line. Dickinson's Original Witch Hazel offers bulk pricing options.
