By the Beach, the sensorial SPF brand redefining daily sun care, debuted on Ulta.com and BytheBeachSunCare.com on October 21, 2025.
Sun care sits alongside "clean ingredients" in the beauty conversation, as consumers take more agency in protecting their skin from potentially toxic ingredients, environmental stressors and photodamage.
The prominence of conversations like these is crucial for the inclusion of quality brands at large retailers like Ulta, ensuring that consumers have easy access to safe and effective products. When spa professionals are keyed into what products are on shelves, they can mentor clients and hopefully rest a little easier if clients take their skin retail habits off campus.
By the Beach
By the Beach's launch is a sign of this new era of sun protection, characterized by effective, protective formulations that aren't purely utilitarian, but are also pleasant to use—handy, considering the recommended rate of reapplication.
The brand was founded by Andrew Glass and Jessica McGratty-Singer, two beauty industry veterans with over two decades of experience creating award-winning brands, on the philosophy that sun protection should be something you crave, not just a necessity.
By the Beach products come in creams, dry oils and glazes that deliver broad-spectrum SPF 30 protection.
"By The Beach was born from a decade of traveling together for work, for fun and for the love of sunny moments shared with family, friends and colleagues," say Andrew Glass and Jessica McGratty-Singer, co-founders of By the Beach. "From the South of France to Miami, we’ve always been inspired by the colors, the scents, the food and that carefree coastal energy that lingers long after the trip ends. We wanted to bottle that feeling—to create something that could transport you there every day. That’s why By The Beach turns the everyday into a beach day, sparking joy and nostalgia through our sensorial sun care creams and luminous SPF dry oils. We couldn’t be happier to share this dream with the world through our launch with Ulta Beauty!"
