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Marketing
$pa Marketing: Jumpstart Sales With Images and Testimonials
In today’s business culture, potential customers are flooded with visual images and we’re lucky if we can grab their attention for just a couple of seconds. But believe me, those seconds are crucial when it comes to customer engagement
Trends
5 Selfie-Taking Tips
Mastering a selfie seems to be a real art these day. Here are five great tips that can get you started to becoming a selfie superstar.
MedSpa
Microneedling Device to Gain FDA Clearance
A professional health care microneedling device has been given clearance by the FDA and is reportedly the first to do so.
Retail
#10Things To Ask When Reviewing Products
Knowing what to ask when reviewing products can really help your clients, your brand and overall your business. See what important questions you should be asking yourself and the vendor.
Trends
Top 5 Things Not to Miss at Face & Body Northern California
Face and Body Northern California is right around the corner so make sure you're prepared for all the education, networking and shopping opportunities!
Industry News
Spa Week Sets Up For April 2018
Spa Week's bi-annual event is coming back to allow clients and potential customers to come and receive a treatment or service for $50.
Customer Service
$pa Marketing Score a Slam Dunk with Customer Follow-Up
Like the rest of us, your customer gets flooded all the time with offers put out there by your competitors. How can you stay in front of her to ensure she’ll always choose you over the next guy?
Marketing
Then and Now: Preparing Your Own Advertising
Technology has changed drastically in the spa industry especially when it comes to advertising. These tips can keep advertising inexpensive and in your control.
Finance
CareCredit Offers Spas New Payment Options
CareCredit offers spa clients the option to move forward with cosmetic treatments with the convenience of paying for them over time.
Marketing
5 Steps to Crafting a Signature Spa Scent
Brand your spa by creating a personalized scent that clients will love. Learn how aromatherapy can keep clients coming back again and again.
Marketing
#10Things To Know About Re- Building/Branding
Deedee Crossett interviewed spa magician Megan Linney to see what are the top 10 things for spa owners to know about re-building or re-branding their spa.
Body
Is Your Spa Flu Ready?
Make your spa come out on top during this unruly flu season. These steps and ideas will help you show your clients that the thing they really need during this season is a spa day.
Business
Jolyy: An Online Platform for Beauty Salons, Spas, Cosmetic Producers and Customers
The platform consists of three parts: Jolyy Schedule & Booking, Jolyy Store and Jolyy Live.
Marketing
Making Online Marketing Sexy
Marketing can be sexy and appropriate for business. There are numerous ways that marketing can be perceived as sexy, and you know what they say – sex sells.
Finance
$pa Marketing: Reinvent Your Business in 2018
Too often, people think they need some monster-sized new strategy or lucky break for their businesses to be successful, and that simply isn't true. “Reinventing” doesn’t have to mean scrapping everything that you’ve done well or completely starting over.
Marketing
An Esthetician's Guide: Marketing for Valentine's Day
This ultimate Valentine's Day guide shows not only some general rules of thumb to think about when preparing for Valentine's Day, but also what estheticians do to set their spa apart.
Trends
Embrace Instagram's Skin Positivity Movement
Skin positivity is on the rise with numerous beauty influencers showing themselves in their natural skin. This
Instagram
movement shows how everyone has beautiful skin that they should be proud of.
Marketing
Money-Making Marketing Strategies
"The difference between marketing and advertising is that for marketing you have to get off your butt to get the money."
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