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Marketing
Global Cosmetic Surgery and Service Market Report 2015-2019 Available
Specifically written for the busy, high-level professional in mind, the Global Cosmetic Surgery & Services Market Analysis 2015-2019 is the latest analysis on this vertically growing market.
Marketing
Grow Your Business With a VIP Culture
Serving clients by offering special promotions and events will help create a VIP culture and grow business dollars at your skin care facility.
Marketing
How to Successfully Structure Your Marketing Foundation
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Finance
10 Things to do to Maximize Sales This February
Use February to promote new services—here are #10things you can do to maximize sales and fun for the shortest month of the year!
Industry News
Training Scholarships Available from National Aesthetic Spa Network
The National Aesthetic Spa Network (NASN) is offering three scholarships for 2016 to encourage additional training for spa and skin care professionals.
Marketing
Effective Events—Profitable Engagement
Hosting events can be an amazing tool to showcase new and existing products or services, give back to clients and attract new business.
Business
10 Things to do This January
With the start of a new year, here are 10 things you can do to improve your productivity in 2015!
Marketing
Strategies to Elevate Your Success for the New Year
As we say goodbye to this year and welcome a new year, it’s time to reflect, assess and chart a new successful path.
Marketing
How to Be a Storyteller in Today’s Digital World
Telling your story digitally works—online is the best way to reach the greatest number of people.
Marketing
How to Maximize Your E-mail Marketing Efforts
E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.
Marketing
Marketing Tune-ups and Tips for Success, Part II
Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.
Marketing
3 Tips for Smart Navigation in Spa Social Media Outreach
The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.
Marketing
Study: Gen X Consumers Being Ignored By Marketing Strategies
Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.
Marketing
Marketing Tune-ups and Tips for Success, Part I
A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.
Marketing
Marketing Tactics That Sell to Male Spa-goers
Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.
Finance
10 Things To Know Before Opening Your Business
Even industry veterans have a lot to learn when launching a new business.
Marketing
Making the Most of Your Retail Area
Set up your retail area for success by creating fluidity, educating the client and providing a personalized experience.
Marketing
Strategic Alliances—Reach Your Target Market
Alliances are a top marketing strategy simply because ... they work.
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