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Marketing
Don't Be Tardy for the Twitter Spa Party
Twitter parties and Instagram chats are a must to connect and build influence online with your spa clientele.
Marketing
Social Media Tools for the Spa
Lost in social media? Check out these free social media marketing tools for small businesses.
Marketing
Ask The Esthy
This month, Crete addresses esthetician concerns regarding being overwhelmed and using online video as a marketing tool.
Staff
#10Things to Learn Right Now
Our industry is evolving, and it’s time to challenge yourself to explore something new. We are happier skin therapists and deliver better service when we are constantly learning. Here are #10things to learn right now.
Event Coverage
Face & Body Midwest 2016: Practical Application of Spa Education
Face & Body Midwest, set to take place on Mar. 12–14, 2016, in Chicago, is featuring an Advanced Education Program that offers the latest research, treatments, business practices and scientific knowledge that this industry has to offer.
Marketing
$pa Marketing: Your Inside Scoop on Viral Video
In business, I am all about “catching a virus” and spreading it like crazy. I’m referring to anything that can be shared by one person with another until it catches on and “goes viral.”
Customer Service
Managing Your Reputation Online
Your present, past and future clients are all spending a massive amount of time online. There are many ways a client’s time online can affect a spa business, but this article will focus on how online reviews can directly affect public perception of a spa and steps managers can take to subside those concerning posts.
Marketing
Top 9 Considerations When Choosing the Perfect Product Partner
To be successful, every skin care practice has to have a combination of well trained, educated, skilled and personable staff; a welcoming environment; and a combination of professional treatments and at home skin care products that provide extraordinary results to draw clients back to your location.
Marketing
$pa Marketing: Party Your Way to Profits
I'm not the only person who knows that parties = profits. There are now dozens of companies based on the same concept: successful sales parties should be about 90% entertainment/education and 10% selling. The festive atmosphere will do the selling for you.
Customer Service
What Can You Expect at
Face & Body Midwest
2016? More...
Face & Body Midwest
(March 12–14, 2016) heard skin care, spa and wellness professionals' call for more ways learn, more amazing deals and more ways to apply those things to grow their businesses.
Marketing
Make Your Website Work for You
Business websites are the viewer’s first impression of your business. Periodically, all business need to give themselves a face-lift to keep a fresh look, and websites are no exception. They don’t have to be completely redone, but revisions to content trigger more activity with search engines and can elevate your rankings so you become more visible.
Finance
#10Things That Improve Spa Security
How do we protect our identity while we are shopping, our homes while we are away and our safety when we are traveling? With the world’s heightened attention on safety, this month’s #10things lists steps to protect your business, yourself and your clients.
Marketing
5 Important Elements in Website Redesign
Hiring a web designer can be a daunting and expensive task, but utilizing the following elements will help facilitate a streamlined process. Here, web designer Sky Collins will outline the five elements a spa owner should consider to improve their website.
Customer Service
5 Things You Shouldn't Tell Clients
Doctors who treat cosmetic patients offer advice on what never to say to your clients.
Trends
Spa Owners Get Inspired at Repêchage Lunch
Repêchage offered inspiration and holiday cheer to help prepare spa business owners for a profitable 2016.
Marketing
7 Affordable Marketing Tips to Boost Spa Traffic
Driving traffic to your spa business is key, but an effective marketing plan to drive clients doesn't have to cost a lot of money.
Staff
$pa Marketing: The 80/20 of Being More Successful
A small percentage of folks will always rise to the very top of their professions. In business writings, this is known as the 80/20 rule, meaning that 80% of a group’s collective income is earned by just 20% of its members.
Customer Service
How Does Your Spa Help Vets?
Today is Veteran's Day, Nov. 11, 2015, as veterans all over this great nation will be honored for their service and their personal sacrifice to protect our country. How is your spa helping active duty or veteran military?
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