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Marketing
$pa Marketing: Marketing with Meet-Up Groups
When marketing your spa, you often have to think outside the box. One of the ways to do this is by promoting in meet-up groups. This quick and low-cost way will put your business in the faces of new potential clients.
Industry News
Celebrate And Award Estheticians On October 15
Cosmedix will be honoring estheticians with its second annual National Aesthetician Day, which will be on October 15, 2017. In addition, Cosmedix has dubbed October National Aesthetician Month.
Trends
Spa on the Run: The On-demand Scoop
Long gone are the days of spa services being found only in brick and mortar establishments, as on-demand spas and spa service apps are popping up all around the United States.
Marketing
Digital Branding 101: Tips on Creating Spa Success
To thrive in the spa business, you must create and maintain a digital branding strategy. Follow these three tips to reinforce and expand your online presence.
Wellness
Understanding the Ancient Wisdom of the Skunk and the Owl
At Skin Inc.'s Face & Body Northern California, Monique Martineau presented tips on how to recognize stress triggers and how to work through them.
Makeup
10 Makeup Trends: Keep it Messy, Keep it Bold
To stay on-top of it all, check out these fall trends and tips from beauty professionals and think about how you can utilize them in your practice.
Staff
Tried and True: 5 Resources to Expand Your Education
With tradeshows, classes and social media, it is easier than ever to get an education in esthetics. Learn how to learn each resource to best expand your education.
Staff
Eat, Sleep, Breathe Business: 5 Tips to Consider When Starting a Spa
Have you ever dreamed of opening your own business? By developing a plan and focusing on your passion, you are taking a step in the right direction.
Industry News
[video] Face & Body Northern California App Keeps Event at Your Fingertips
Face & Body spa expo & conference announced the launch of it redesigned mobile app, which will allow users to customize their event planning experience.
Industry News
Face & Body Announces Partnership With CIDESCO USA
Skin Inc.'s Face & Body spa expo and conference has announced a partnership with CIDESCO USA for a series of educational workshops, which begin at Face & Body Southeast.
Industry News
Village Salon and Spa Hires On-site Esthetician
The new on-site esthetician will provide assistance to skin care and anti-aging treatment. The new role builds on their mission of offering comprehensive beauty services to their clientele.
MedSpa
[Video] Survey Says: Med Spas Value Estheticians
The 2017 Medical Spa State of the Industry Report reveals esthetician services are the second highest source of revenue in the medical spa industry. Learn more about what other insights the report has to offer.
Industry News
Saltability Announces Appointment of Christine Clinton
Himalayan salt stone provider Saltability has announced the appointment of Christine Clinton to account executive and international educator.
MedSpa
Demand for Nurse Practitioners Higher Than Most Doctors
A recent Healthcare Diver article looked at the rise in demand for nurse practitioners. It found that nurses' larger role in healthcare and the rise in retail clinics has increased demand passed that of doctors.
Industry News
Stories of Success… With Rhonda Allison
In this stories of success, Rhonda Allison discusses how letting go and embracing other's talents brought her spa success.
Staff
Ask the Esthy: How Do I Get Back into Esthetics?
Have you been out of the esthetics game for a bit? Here are things to consider when trying to get you skin care groove back.
Industry News
Repêchage Kicks Off Educational Series With Oily Skin Webinar
Repêchage has announced plans to expand its Lydia Sarfati Post-Graduate Academy by providing webinars about seasonal skin care topics.
Industry News
Maestro Launches Online Booking Engine
Maestro PMS has released ResWave’s Spa and Activity Management System, a software system that provides easy scheduling and treatment customization.
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