Not All Fluff: The Importance of Choosing Good Towels

Your towels should marry luxury and practicality: soft to the touch, gentle on skin and easy to clean.
Your towels should marry luxury and practicality: soft to the touch, gentle on skin and easy to clean.
Image courtesy of Marmaris Co.

When we think about what we need to stock our spas and wellness centers, product is usually top of mind, then the importance of the chair you’ll be spending hours in and then the importance of storage, furniture and other essentials. Essential but often overlooked are towels, of which choosing the right kind is paramount for facials, massages and body treatments.

The towels you use in your spa should be made from a high-quality material to ensure they last you a while and provide clients with a luxurious feel. Materials like Egyptian cotton, terry cloth or microfiber are good choices, seeing as they’re soft and absorbent. It’s also crucial for spa towels to mitigate the risk of irritation. Avoiding towels with stiff seams and favoring those that are smooth, chemical-free and lint-free can help accomplish this.

The size and shape of your towels can also greatly enhance your workflow and process. Towels like those from Marmaris Co. come in sets of 6 so that you don’t need to worry when stocking up. Marmaris Co.’s Esthetician Essentials Massage Towels are 100% microfiber and are U-shaped to ensure total face and neck coverage without obstructing client breathing. They’re quick-drying and machine-washable for efficiency’s sake. Marmaris Co.’s towels come in white and gray, for seamless integration into your business regardless of your brand’s color palette.

When it comes to curating a luxury experience for your clients, the devil really is in the details. Taking the time to elevate every instance a client spends in your spa can make for a memorable experience they won't be able to help but tell their friends and family about. 

 

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