Industry News Roundup: Elaine Sterling's Debut Book, Radiance Holdings' New Executives and Beautifully New's 5th Anniversary

Woman owner of beauty salon, posing looking at camera
Check out some of the latest news from around the skin care industry.
Valerii Honcharuk -

The skin care industry is ready for the fastly approaching summer. Some of the latest industry news include a new business education book from Elaine Sterling, new positioning appointments for Sola Salons and Woodhouse Spas and Beautifully New's fifth anniversary in the Chicagoland area.Elaine Sterling Cover Single1 (2) (1)Photo courtesy of The Elaine Sterling Institute

1. Elaine Sterling Releases Debut Book

Elaine Sterling, founder of The Elaine Sterling Institute, brings to readers 16 years of trial and error, wins, losses, knowledge and experience in her debut book, "Beauty Beyond the Mirror."  More than a look inside the operations of what has become a globally recognized center of learning in the spa, salon and wellness education industry, Beauty Beyond the Mirror is for anyone who wants to succeed in business.

In the book, Elaine Sterling shares the bumpy path that led to The Elaine Sterling Institute, from her early years growing up in South Africa with a challenging home and school life, to realizing her passion for the arts and teaching. Opening a new business in the middle of a national financial crisis, Sterling realized the beauty industry, with its appeal to creative individuals who may not see a traditional four-year degree as their path, seemed ripe for growth.

Related: Elaine Sterling's 5-Step Skin Routine for Luminous Skin

“My philosophy was to tap into talent and help convert that skill into prosperity. Considering the beauty industry's global worth of more than $500 billion, there was a significant opportunity for my students,” says Sterling, “I've seen students go from cleaning houses to owning them, from homelessness to securing a stable job and residence. These are the moments that affirm the impact of our work.”

Sterling shares her experience as someone who struggled with logistics and limited resources, health issues and the unforeseen challenges of a global pandemic. Beauty Beyond the Mirror is also a primer in skin care and skin care products and the power of perseverance. Elaine will give the book to each new student as an introduction to The Elaine Sterling Institute and the world she has created for them to learn and succeed in both the beauty industry and life.

2. Radiance Holdings Appoints Three New Executives 

Radiance Holdings has appointed Ben Jones as chief executive officer. In his new role, Jones will oversee Sola Salons and Woodhouse Spas. Jones is joined by Scott Thompson, recently named chief development officer at Radiance Holdings and Ariel Clay, appointed chief operating officer at Woodhouse Spas.Ben Jones, CEO of Radiance HoldingsBen Jones, CEO of Radiance HoldingsPhoto courtesy of Radiance Holdings

“After dedicating more than a decade to nurturing the growth of Sola Salons, Woodhouse Spas, and Radiance Holdings, I am deeply honored and feel incredibly fortunate to assume the role of CEO,” said Ben Jones, chief executive officer at Radiance Holdings. “I am excited to partner with TSG Consumer Partners, along with Scott and Ariel, to further our commitment to helping our franchisees and employees reach their full potential.”

Jones is a former Sola franchisee who owned and operated three thriving locations in the Denver market. He most recently served as Radiance Holdings’ chief development officer and as a member of the board of directors. His expanded role as CEO will allow him to continue to leverage his extensive senior leadership background in franchising and deep experience as a franchisee to build strategy and drive execution for each of Radiance's brands.

Under Jones’s leadership, Radiance Holdings will maintain its intense focus on driving success for its franchisees across both Sola and Woodhouse. Radiance will also remain an active acquirer within the $5.6T beauty and wellness industry.

Related: $pa Marketing: How to Ask the Right Business Questions

“Ben’s experience as both a franchisee and franchisor at Radiance makes him uniquely qualified to lead our systems and teams across Sola and Woodhouse. His thoughtful and strategic approach is supported by his track record of executing on behalf of our incredible group of franchisees across both brands,” said Pierre LeComte at TSG Consumer Partners. “We’re excited to continue our partnership with Ben to take Radiance to new heights.”

Thompson, named Chief Development Officer of Radiance Holdings, brings extensive experience to the platform and its brands. Known for his strategic approach and dedication to innovation, Scott will lead new business initiatives, overseeing franchise sales, real estate and site selection, construction and design, and legal services. His appointment underscores the Company’s commitment to driving growth and excellence across all facets of the organization.

Clay, a seasoned franchise executive with a track record of driving growth-oriented business strategies, joins the Woodhouse Spas team with a deep understanding of the luxury consumer landscape given her background in hospitality, health, wellness and beauty. Under her leadership and data-driven approach, the brand will continue to achieve category-leading excellence and deliver unparalleled guest experiences.Untitled (2)Photo courtesy of Beautifully New

3. Beautifully New Celebrates 5 Years in Chicagoland

Beautifully New Medical Spa is celebrating its fifth year in business as one of the premier medical spas in the Chicagoland area. Founded and led by industry powerhouse Danielle Oyasu, Beautifully New is the go-to destination for innovative, leading-edge treatments with an emphasis on natural-looking results in the Northwest suburbs of Chicago. Their team believes that beauty is more than skin deep and leverages their wide range of customized, solution-centered treatments to elevate each patient’s unique beauty with subtle and natural-looking enhancements.

With a mission to “help every patient who walks through the door make their life the best story ever written,” the sophisticated Park Ridge medical spa has done just that since 2019. Beautifully new was founded by Illinois native Danielle Oyasu, a critical care RN with over 26 years of experience and 13 years as a nurse practitioner.

After training by elite mentors from around the world, Danielle opened Beautifully New with a mission to enhance each of her patient’s natural beauty through a hyper-targeted, personalized approach, while placing the utmost importance on continuing education and innovation in her business. Considered one of the most sought-after Chicago injectors, Danielle is a true thought leader in the industry and has recently been named one of Alastin Skin care, Inc.’s “Key Thought Leaders” for 2024 for her impact in the field of aesthetics in addition to serving as a MINT PDO National Trainer.

Beautifully New is dedicated to staying ahead of the curve, providing innovative and safe treatments for superior results in a luxurious, welcoming setting. With every consultation, a detailed evaluation of skin health, concerns, overall health and allergy history is completed in order to create a personalized treatment plan for maximum efficacy of each visit.

Beautifully New’s extensive list of customizable treatment offerings includes injectables, hydrafacials, cheek augmentation, peels, microneedling, neuromodulators, dermal fillers and more. 

“We are thrilled to be celebrating our five year milestone here at Beautifully New,” said founder and CEO Danielle Oyasu. “Our dedicated team has been as uplifted by each and every patient that has walked through our doors over the years as we hope we’ve uplifted them with our treatment and care. We believe every individual should feel their best self every day and we look forward to continuing to help make that a reality.” 

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