Industry Positioning News Roundup: BioPhotas', Bioelements' and Vitatlity Institute's New Hires

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Check out some of the latest positioning changes in the skin care industry.

The skin care industry is booming and will continue to grow. Skin care specialists employment is projected to grow 9% from 2022 to 2032, much faster than the average for all occupations, according to data from the U.S. Bureau of Labor. An average of 12,400 openings for skin care specialists are projected each year.

Some of the latest positioning changes in skin care include BioPhotas hiring a new vice president of global sales, Bioelements welcoming a new content writer and Vitality Institute appointing a new president of sales.Annet King, vice president of global sales, BioPhotasAnnet King, vice president of global sales, BioPhotasPhoto Courtesy of BioPhotas

Related: Terry Schatz Succeeds Bob Schatz as Bioelements CEO

1. BioPhotas Welcomes Annet King as New Vice President of Global Sales

BioPhotas, Inc. has appointed Annet King as its new vice president of global sales. Annet has more than 25 years of clinical education and sales management experience and is a dynamic and highly skilled senior executive leader in the professional skin, spa and medical spa industry.

Most recently, Annet served as the vice president of business development for Bio-Therapeutic since 2018, driving domestic and international sales growth strategy. Prior experience includes vice president of global education for Elemis and 19 years with Dermalogica, where she rose to senior director of global education.

BioPhotas' chief executive officer Curtis Cluff said, “We are excited to have Annet heading our next phase of sales growth. She is a dynamic professional with a potent combination of professional and consumer channel sales leadership experience. That, and her strong emphasis on product education, make her ideally suited for driving Celluma Light Therapy’s global growth initiatives.”

“I am simply thrilled to be joining the BioPhotas team. I have watched this highly innovative brand skyrocket and gain global recognition as the leader in light therapy in record time. The future is very exciting, and I cannot wait to work with the dedicated sales team and our many domestic and international partners,” said Annet.

2. Bioelements Hires Content Writer Carmyn Gutierrez

Carmyn Gutierrez, new content writer at BioelementsCarmyn Gutierrez, new content writer at BioelementsPhoto courtesy of BioelementsBioelements has appointed Carmyn Gutierrez as its new content writer. With proven journalistic aptitude and expertise in crafting engaging digital content, Carmyn will be an integral asset in the company’s expanding marketing team.

Carmyn previously worked as a digital content producer for an NBC affiliate in Nashville, TN, where she helped shape and expand the station’s media growth and reach on social media. She hopes to use her unique perspectives and expertise to strengthen the brand’s connection with audiences in meaningful and exciting ways.

“We’re thrilled to have Carmyn on the team and excited to see her journalistic mindset in action, to craft compelling articles, create engaging marketing content, and help amplify it to our pro and consumer audiences,” said Amanda Gaeta Shields, Bioelements' director of communications.

“Skin care has always been something I’m passionate about and I’m eager to learn more so that I can share that expertise with our customers,” said Carmyn. “I hope to drive Bioelements' mission forward, and inspire skin confidence in every reader.”

3. Merideth Hentschel Joins Vitality Institute as President of Sales

Vitality Institute has appointed Merideth Hentschel as their new president of sales. Hentschel brings almost two decades of medical aesthetics experience to Vitality Institute. Her most recent position was vice president of sales at The Hydrafacial Company, where she played a pivotal role in driving sales strategies and enhancing the brand's presence and authority in the space for almost threeMerideth Hentschel, president of sales, Vitality InstituteMerideth Hentschel, president of sales, Vitality InstitutePhoto courtesy of Vitality Institute years.

As the president of sales, Hentschel will develop and implement comprehensive account partnership strategies and processes that further enhance VI Peel and VI Derm as leaders in the industry. In addition to developing, coaching, and leading field sales teams to set a new gold standard in service, she will also spearhead strategies for growth by identifying new market opportunities and building out existing ones.

Previously, Hentschel worked at Merz Aesthetics, building a field sales team for Merz Aesthetics’ Neocutis skin care division during her 12-year tenure with the company. In addition to her corporate achievements, Hentschel brings a unique, real-world perspective of professional skin care and the aesthetic space to VI Peel & VI Derm from her time as a licensed esthetician with over eight years of experience as a master aesthetician throughout various prestigious medical spas.

“Merideth Hentschel’s versatile professional experience, qualifications, and spectacular team-building skills speak volumes about her passion for the aesthetics industry,” said Marya Khalil, president and CEO of Vitality Institute. “Her deep understanding of both the patient’s and the professional’s role in aesthetics will dramatically impact and further elevate our commitment to best-in-class products and services.”

“I’m excited to share my professional experience in aesthetics with Vitality Institute—especially as a woman-owned and skin tone inclusive company,” said Hentschel. “Focusing on the field sales team and leveraging their contribution to supporting the 7,000+ partners across the U.S. will help further set apart VI Peel and VI Derm as trusted, prominent leaders in aesthetics.”

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