Catherine Monson Recognized with 2024 IFA Hall of Fame Award

Catherine Monson, CEO of Propelled Brands
Catherine Monson has been awarded IFA's Hall of Fame Award.
Photo courtesy of Catherine Monson

The International Franchise Association (IFA) named Catherine Monson, CEO of Propelled Brands, as the recipient of its Hall of Fame Award. The Hall of Fame Award is the oldest and most prestigious recognition conferred by IFA, recognizing a franchisor or franchisee who has contributed significantly to the advancement of the franchise business model and the benefit of the IFA mission.

The Hall of Fame Award was presented at IFA’s 64th Annual Convention in Phoenix, Arizona, in February 2024. The award recognizes an individual’s contributions to franchising through successful franchising programs, innovative activities within franchising and service to the International Franchise Association.

Related: AMTA Announces the Winners of the Massage Envy-funded Grants for Massage Therapy Schools

Catherine Monson is a passionate advocate for the franchising business model, serving as a leading voice for the industry. As the only two-term chair of the International Franchise Association, Catherine guided the organization and the entire franchising community throughout the pandemic, emerging stronger than ever.

Monson's relationships on Capitol Hill and her staunch advocacy have helped protect franchising from some of its greatest threats to date. She has received numerous accolades for her business and community leadership, and within her franchise system, she is known for an unrelenting focus on franchisee profitability and satisfaction.

As CEO of FASTSIGNS, she led the creation of Propelled Brands, the multi-brand franchisor that now includes FASTSIGNS, NerdsToGo and MY SALON Suite. Past leadership roles include Sir Speedy, PIP Printing and Multicopy Europe.

“Catherine represents excellence in franchising, from her contributions as a volunteer to the association to her franchisee-focused leadership in each of her brands to her advocacy on behalf of the business model during and following the pandemic,” said IFA president and CEO Matthew Haller. “I have been privileged to work alongside and learn from Catherine for the betterment of the franchise business model, and continue to marvel at her unmatched energy and unbridled enthusiasm for franchising. It’s difficult to imagine a more deserving recipient for a Hall of Fame Award.”

“My career in franchising has been driven by a passion for the entrepreneurial spirit and countless opportunities that define our industry,” said Monson. “This remarkable honor is a collective achievement, shared not only by me but by every franchisee, team member and mentor who has played a role in shaping my career. As the next generation of franchise leaders emerges, I am committed to sharing my knowledge for the benefit of franchising.”

More in Industry News