DENVER -- WellBiz Brands, Inc., global franchisor of five beauty and wellness brands, opened six new studios, secured 15 new franchise agreements and nine franchise renewals during the second quarter. Amazing Lash Studio, Elements Massage, Fitness Together, Drybar and Radiant Waxing are part of the company's portfolio.
"Across our portfolio, we're seeing continued confidence from both new entrepreneurs entering our system and existing franchisees choosing to grow with us," said Amanda Clark, CEO of WellBiz Brands. "At the same time, we're making meaningful progress behind the scenes by reducing development costs, modernizing our studio designs and creating even stronger opportunities for franchisees to succeed. Those investments are already translating into greater momentum across our brands."
WellBiz Brands' openings include first-to-market Drybar and Radiant Waxing studios in Buffalo, NY, and Drybar locations in Kansas and California. New franchise agreements included a multi-unit Drybar development in New Jersey and a three-unit Elements Massage Agreement in California. There are also additional commitments from new and existing franchisees throughout Arizona, New Jersey, Wisconsin, Illinois and Ohio.
WellBiz Brands is continuing to advance its strategic initiatives, which are designed to strengthen long-term franchisee performance and include driving profitability through streamlined systems and proprietary technology for smooth operations across their spa and salon franchises. The company unveiled an updated Elements Massage studio design during its annual Next Starts Now franchise conference, which generated significant interest from existing franchisees who are looking to refresh their studios with the new aesthetic.
