SALT LAKE CITY -- IMAGE Studios, a franchisor of turnkey salon suites, announced the launch of the Gorgeous Collective. The multi-brand franchise platform will acquire, support and scale leading concepts across beauty wellness and personal care.
"For years we've built IMAGE Studios into one of the most respected and fastest-growing brands in beauty franchising, and in the process developed a scalable operating platform around marketing, technology, franchisee support, real estate and growth," said Jason Olsen, Founder and CEO of IMAGE Studios and Gorgeous Collective. "Gorgeous Collective is about taking those capabilities and partnering with exceptional founders and brands to help them scale faster, smarter and more sustainably."
The Gorgeous Collective brings institutional-grade operating support to category-leading brands while preserving the identity, culture and customer experience that make each successful. The platform has a centralized operating infrastructure across marketing, technology, franchise development, real estate, supply chain, training, data and operations, which are areas where scale creates competitive advantages for both franchisees and brand operators. The Gorgeous Collective is actively evaluating acquisitions across complementary beauty, skincare, wellness and personal care categories.
"What's exciting to me is what this means for our franchisees and our teams," said Taylor Lamont, Chief Operating Officer of IMAGE Studios and Co-Founder of Gorgeous Collective. "Gorgeous Collective builds on what we've been creating for years. It gives us a bigger platform to invest in our franchisees, our team and the systems that help brands grow, while creating more opportunities for the founders and operators we support."
