[LOS ANGELES] Jan. 22, 2026—Transom Capital Group (“Transom”), a Los Angeles–based private equity firm specializing in operational transformation, today announced the completion of its acquisition of WellBiz Brands, Inc. (“WellBiz” or the “Company”), a leading beauty and wellness franchisor platform, composed of five well-known brands delivering recurring, membership-based services that promote health, beauty and wellbeing.
Franchising is an appealing option, as it comes with a built-in financial support system, the membership-based model so common in spas offering a predictable and steady stream of revenue, making it easier for a business to thrive.
The partnership brings new investment and operational expertise to accelerate WellBiz’s growth, improve profitability, enhance franchisee support and further strengthen its franchisee system. Headquartered in Denver, WellBiz is an experience-based franchisor with over 700 locations across the United States, Canada, Europe and the Middle East.
“WellBiz represents a highly attractive franchise platform with strong brands, loyal members and a scalable business model,” says Conor Davenport, managing director at Transom. “The team has made meaningful progress towards strengthening the organization, driving innovation and positioning the business for its next phase of growth. We see significant opportunity to build on this foundation and leverage our hands-on operational approach to support franchisee success and unit count growth across the system.”
Since joining WellBiz in March 2024, CEO Amanda Clark has led initiatives to strengthen WellBiz’s leadership, drive same-store sales growth, enhance the franchisee proposition and innovate across the portfolio, helping position the Company for sustained growth and improved performance.
“We are excited to partner with Transom as we continue building the WellBiz platform by setting high standards in wellness franchising,” affirms Amanda Clark, CEO of WellBiz. “We’ve been very focused on strengthening the foundation of the business, supporting our franchisee partners and elevating the experiences we deliver to our members and guests. Transom’s operational and collaborative approach makes them an ideal partner in executing our long-term strategy. Together with Transom, WellBiz is well positioned to continue its momentum with existing and new franchisees, and to enhance the guest experience through high-quality service and operational excellence.”
For over 18 years, Transom’s deep operational expertise and hands-on approach to partnering with companies across sectors, including consumer services and products, specialty distribution, industrials and building products, have helped drive value creation across its portfolio.
Kirkland & Ellis LLP served as legal advisor to Transom in connection with the transaction. North Point Mergers & Acquisitions and Boxwood Partners served as financial advisors to WellBiz and Davis Graham & Stubbs LLP served as legal advisor to WellBiz.
