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VAPO MANIA: ACT BEAUTY Reinterprets Spray for the Era of Nomadic Beauty

Products more firmly assert themselves into consumer's lives when they're more than just functional, but an extension of the user's identity.
Products more firmly assert themselves into consumer's lives when they're more than just functional, but an extension of the user's identity.
Images courtesy of ACT BEAUTY.

ACT BEAUTY has developed a range of sprays in response to evolving nomadic beauty practices.

Nomadic beauty practices are connected to nature and holistic practices, with function being an integral component. Nomadic beauty also tends to prefer natural ingredients and is bespoke to a specific heritage or sense of cultural identity.

ACT BEAUTY's compact, refillable formats are designed for easy refilling at home or at the point of sale. They integrate seamlessly into everyday routines, offering a solution that is both durable and functional. Depending on the level of customization, they can become true accessory objects, notably through the addition of chains, loops or charms.

Their design is based on a balanced combination of material selection—metal and glass—technical precision, resistance to repeated use and perceived quality. Refilling systems ensure simple, clean and secure handling, a necessity for effective reuse.

The long-term use limits the production of new packaging and reduces the associated material consumption. Suitable for fragrances, facial, body and hair mists, as well as other cosmetic applications, ACT BEAUTY’s refillable sprays address a wide range of contexts, including travel, daily mobility, retail activations and loyalty programs. 

ACT BEAUTY embeds its developments within a structured corporate social responsibility approach, recognized by the EcoVadis Platinum rating (99/100), signifying exceptional performance in environment, labor and human rights, ethics and sustainable procurement. 

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