[LOUISBURG, N.C.]—In an industry increasingly driven by devices, automation and trending technology, internationally recognized esthetics educator Lisa Esquivel-Clark, LE, ET, CIDESCO, dives into what actually goes into being a skin care professional in her new book, The Robotic Esthetician vs. The Knowledgeable Esthetician: Why Technology Will Never Replace Expertise, Trust, and Professional Authority in Skin Care.
Lisa Esquivel-Clark, LE, ET, CIDESCOImage courtesy of Lisa Esquivel-Clark.
The oversaturation and rapid advancement of the market means that when estheticians return to the kernel of what they have to offer clients, they must reckon with something that can at times be forgotten: that it was never really about the topicals or devices, but the authority estheticians have in counseling and educating clients, and the trust they build within the industry through working with those who are often in a vulnerable position when they seek an esthetician's services.
With over two decades of experience, multiple international awards and a legacy of education, Esquivel-Clark delivers meaningful calls to action for estheticians at every stage of their career.
“Technology is a tool—not the treatment,” says Esquivel-Clark. “When estheticians lose their hands, their knowledge and their authority, they lose the heart of this profession.”
A Timely Wake-Up Call for the Esthetics Industry
The Robotic Esthetician vs. The Knowledgeable Esthetician: Why Technology Will Never Replace Expertise, Trust, and Professional Authority in Skin CareImage courtesy of Lisa Esquivel-Clark.
As devices promise faster results and automated treatments dominate spa menus, The Robotic Esthetician vs. The Knowledgeable Esthetician explores:
- Why expertise, anatomy and technique still matter
- The psychology of client trust and professional authority
- Advanced facial massage and rejuvenation techniques
- Professional standards, communication and presentation
- The future of esthetics education and ethical practice
- How to future-proof a career without losing authenticity
The book blends education, real-world experience and industry insight, positioning it as both a career guide and professional manifesto for estheticians worldwide.
The book is available for purchase on Amazon, in both digital and paperback formats.
