Following Valentino Beauty, the prestige brands of the L’Oréal Group—Lancôme, YSL Beauty, Armani Beauty and Prada Beauty—entrusted COSMOGEN with the dedicated development of their respective mini formats, intended in particular for travel retail and discovery sets.
Distinct packaging for specialized lines of products like these can be an instant communicator to consumers about certain product associations and contexts, which can be handy for more firmly establishing products in the ephemeral social memory, especially in such a heavily saturated market.
COSMOGEN has sought to provide each brand with a fully customized solution across all aspects, including design and industrialization approaches. In addition to these specific developments, COSMOGEN also offers a standard “ready-to-go” mini format, featuring a customizable mechanism while remaining within a controlled industrial framework.
This mini-format strategy allows brands to offer collections of multiple shades at an accessible price point—a higher priority now more than ever in this trying economy.
