Global beauty and wellness marketplace Fresha has highlighted how the newly launched ChatGPT Atlas could reshape the way consumers search for and book hair, beauty and wellness appointments.
AI has already been integrating into the way we book appointments; by being able to analyze and process data collected when clients book appointments, AI is able to provide insight into trends and client behavior so spa professionals can make more informed decisions.
Bringing AI into the booking process helps clients too. In automating scheduling, especially when it comes to cancellations, clients experience shorter wait times for coveted treatments and for appointment confirmation.
ChatGPT Atlas
This new AI-powered browser brings intelligent support to user browsing, finding trusted spas and wellness centers, comparing services and providing aftercare tips in one place.
ChatGPT Atlas supports users seeking beauty and wellness services through:
- Smarter booking: Atlas can search for nearby spas, summarize verified client feedback and show live availability.
- Personalized discovery: Users can search for treatments like "peels for acne-prone skin" and Atlas will suggest nearby spas and professionals.
- Trusted advice: Once clients have booked, Atlas can provide aftercare tips.
- Informed decisions: Atlas can show client trending treatments, average pricing and safety information.
The U.S. wellness economy is currently valued at $2 trillion, and is the largest and fastest-growing wellness economy in the world. With more choices than ever, clients need a tool at their disposal to help them sift through the massive volume of choices and disinformation floating around.
“AI is no longer just about answering questions, it’s about simplifying real decisions,” says Matthew Dyer, product manager at Fresha. “For anyone looking to book a treatment, ChatGPT Atlas can surface verified Fresha listings, real client reviews and practical guidance that supports a safer, more confident booking experience.”
Dyer adds: “We’ve always believed booking beauty and wellness should feel effortless. Tools like Atlas bring that vision closer by combining the power of AI with the trust and transparency Fresha is built on.”
