Vista, Calif. – Earthlite LLC, a company that provides spa and wellness equipment, announced the naming of its operating group. Intentional Wellness Brands (IWB) is a purpose-driven organization that is focused on supporting and scaling a collection of globally recognized businesses that are dedicated to enhancing wellbeing and longevity.
“Our mission is to build a platform that empowers great wellness businesses to grow while preserving the authenticity and craftsmanship that made them successful in the first place,” explains Rod Derifield, Chief Executive Officer of Intentional Wellness Brands. “By investing with a long-term mindset and supporting our brands with strong leadership and resources, we aim to expand the impact our products and clients have on global wellbeing.”
Earthlite®, Living Earth Crafts®, Continuum®, and TARA® Spa Therapy are part of Intentional Wellness Brands portfolio of trusted brands. These current brands and potential investments align with IWB's three core commitments, which include operational excellence, human impact and planetary health.
IWB’s purpose-built portfolio includes trusted businesses whose products, equipment and solutions support wellness professionals, healthcare providers, home consumers and institutions committed to healing, self-care, and improving lives. IWB fosters leadership development and continuous improvement across its organization while encouraging exploration and innovation in the spa, wellness and healthcare markets.
“Intentional Wellness Brands represents a powerful opportunity to better serve the wellness industry,” said Mia Kyricos, IWB Board Member and Chief Wellness Officer of Kyricos & Associates LLC, a strategic advisory firm dedicated to the business of wellness. “These brands have built deep trust with wellness professionals around the world through quality, authenticity, and purpose. By combining exceptional brands, strong leadership, and disciplined execution, IWB is building a platform capable of powering the future of wellness.”
