AVENTURA, Fla. -- Uni K Wax, a body-waxing franchise known for its proprietary Elasti K Wax, announced the appointment of Christina Simeone as Vice President of Operations.
"Christina is a unique operations executive who brings vast experience in developing operations of wellness brands, putting emphasis on economic benefits at the unit level and the success of the franchisees," stated Jarred Fajerski, CEO of Uni K Wax. "Christina's operational expertise and franchise-first philosophy made her an excellent candidate to lead our studio system into the next stage of growth."
In her new role at Uni K Wax, Simeone will oversee studio operations, franchisee support, and operational execution across the brand's national footprint, working directly with franchisees to optimize studio operations, support team development and elevate each guest's studio experience.
Simeone has experience managing operations for companies in the premium personal care sector. She spent more than a decade as Director of Operations at Hand & Stone Massage & Facial Spa. While there, she managed operational activities aimed at improving franchise performance.
"To scale your franchise model, you have to be disciplined, well managed, and most importantly, consistent throughout the entire process," said Omar Simmons, Managing Partner of Exaltare Capital Management and Uni K Wax board member. "We truly believe that Christina has all the right skills and qualities that will allow Uni K Wax to scale successfully as it grows into new and existing markets across the country."
Uni K Wax currently has nearly 40 open studios and 31 in development across nine markets and seven states. The brand is also accelerating its national expansion through a robust pipeline of independent studio conversions.
