AVENTURA, Fla. -- Uni K Wax, the natural body-waxing franchise known for its proprietary Elasti K Wax, announced the appointment of Jarred Fajerski as Chief Executive Officer.
"Jarred is exactly the leader this brand needs at this moment," said Omar Simmons, Managing Partner of Exaltare Capital Management and a Uni K Wax board member. "He has repeatedly proven he can scale franchise systems while deepening franchisee profitability — not one at the expense of the other. His operating discipline and marketing instincts make him an ideal fit as we accelerate Uni K's next chapter of growth."
Fajerski joins Uni K Wax at a time of major expansion for the brand. There are nearly 40 open studios and 31 studios are in development across nine markets and seven states, bringing its total footprint to 71 locations. The brand is also actively expanding its reach through a growing pipeline of independent studio conversions.
Fajerski managed 1,000+ units and $56 million in sales as the former CEO of Stratus Clean Services Group (SSG) and led the brand to a #21 U.S. ranking and record growth. He previously served as Chief of Stores at Hand & Stone Massage & Facial Spas and scaled that brand from 140 to 500+ locations through two private-equity transactions. He holds an MBA from the University of Pittsburgh and a B.S. from St. Francis University.
"Our franchisees are the heart of this brand, and in Jarred they gain a partner who leads from the field," said Heather Elrod, Managing Partner of Conscious Capital Growth and a Uni K Wax board member. "He pairs a relentless focus on unit-level economics with genuine care for the people behind every studio."
With a career built on scaling guest-first brands, Fajerski is focused on supporting franchisees and bringing Uni K Wax to new markets. "I've spent my career building brands that put people first, and Uni K Wax has something rare — a genuinely more natural, more comfortable way to wax that guests come back for," Fajerski said. "Our franchisees are the ones who bring that experience to life every day, and supporting their success is my top priority. My focus is helping them bring Uni K Wax to more people in more cities, without ever losing the comfort, care, and clean standards that make it special."
