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Section: Business > Retail

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Current State of Beauty E-tail

PM Digital released its latest Trend Report: Makeup and Skincare Brands Online, which presents significant findings and figures that reveal how brands effectively cater to online shopping.

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Motivating Your Retail Sellers: 6 Do’s and Don’ts

Encourage your team to turn the "I am just looking" client into a product-buying diva.

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Lifestyle and Lifelong Retail Engagement

A loyal, lifelong client is the ultimate prize, which can be won through a relationship forged of emotional engagement before, during and after a visit.

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10 Things to Increase Add-on Services

Add-on services are an efficient and profitable way to improve client results.

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Find Your Sense of Focus at Face & Body® Midwest

Take an inspiration break to renew your passion for the industry in order to spark creativity in your daily work.

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Reimagine Your Retail

Don’t miss out on the opportunity to build your client list, increase client loyalty, offer added-value and provide stability to your business.

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Right Product, Wrong Package?

Knowing what packaging to look for and what questions to ask can greatly improve the retail success rate of the products you sell.

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Expand Wellness Services With Retail

Spas have the opportunity to position themselves at the forefront of the wellness movement because their clients already are proactive consumers of health and beauty services.

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‘Tis the Season for ... Face & Body® Midwest

It's time to start planning to attend next year's event, which takes place March 22–24, 2014, in the Skyline Ballroom at McCormick Place in Chicago.

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Small Businesses Pulling Out All the Stops for the Holidays

With five fewer shopping days between Thanksgiving and Christmas, many small business owners say they’ll be pulling out all of the stops to get customers into stores during the critical holiday shopping season.

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Retailing Secrets for the New Marketplace

Estheticians who know ingredients and understand physiology are the same ones who experience success in selling retail.

Cathy Christensen

The Big Picture

Take time out of your week to plan profitable for the upcoming holiday season.

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Boost Revenue Today with Retail

Space allocation and compensation must be addressed for retail success.

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Update Your Facility on a Budget

Stay competitive and enhance your spa by offering impeccable service and including some well-placed "wow."

Cathy Christensen

A Fresh Perspective

When was the last time you saw your skin care facility with a fresh pair of eyes?

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Become Your Clients’ Go-to Retail Destination

Clients will shop with you because they like you—it sounds too simple to be accurate, but it is true.

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Should You Add a Retail Expert?

Although unconventional, adding a retail expert to your skin care team can bring about the sales insight that will provide a leg up on your competition.

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10 Ways to Go Global Right Now!

Going global isn't as complication as you might think.

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