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Trends
US Beauty Mask Market Predicted to 'Grow Exponentially Through 2021'
The U.S. market represents about 3.5% of the global market while China, on the other hand, represents almost half of all global face mask buyers.
Customer Service
The Potential of Your Presence
How mindful you are of your client’s energy and how you manage your personal presence may determine if your client rebooks a next session with you, purchases products or even whether or not they give you a positive online review.
Marketing
3 Ways to Boost Your Spa Business in 2018
From social media to no-cellphone policies to retail strategies, spas have more tools than ever to offer their clients experiences that will keep them coming back and spending more.
Marketing
10 Things to Know About iGen Consumers
iGens currently make up 17% of the U.S. population and are expected to hold more economic influence by 2022.
Retail
[Infographic]: Be a Sales Superhero in 2018
For better or worse, sales is a part of the spa business. The RAIN Group Center for Sales Research offers nine tips in infographic form for being a sales superhero in 2018.
Retail
Is Private Label Right For You? Navigating The Path to Product Profitability
Products define your menu, set the standard for quality and help you craft your brand. But choosing the right ones can be overwhelming. Julie Dewhirst helps you decide which lines will bring success.
Industry News
[Podcast] 30 Years of Spa: A Celebratory Look Back
They say to know where you are going, you need to know where you've been. Celebrate our 30th Anniversary with us by taking a look back at the past 30 years of spa with some of this industry's pioneers.
Retail
Reflections: Got The Fever?
When you hear about a new innovation or trend, does the fever in you guide you to the internet where you spend an hour or more researching the topic?
Retail
Define Beauty and Make Money Doing It
From finding inner beauty to turning around retail sales, Face & Body Midwest has keynote speakers that will discuss the heart of esthetics.
Marketing
How Safe Are Your Testers?
Bashir explains that due to the nature of the herpes virus and its ability to remain hidden for a few months, it is difficult to determine whether or not the California woman contracted the virus from trying on the lipstick at that specific retail location.
Industry News
HydraFacial Company Opens Headquarters in Long Beach
The HydraFacial Company opened the doors on its revamped headquarters, which will serve as a training facility for employees and house the company's various departments.
Retail
Reflections: Merry Strategy
Our holiday issue is in October, so we can help spa owners and skin care professionals begin their holiday planning when it truly can make an impact.
Marketing
Ask the Esthy: Attracting Quality Clients With Discounts
When attracting quality clients through discounting, make sure to ask yourself if you are doing it out of desperation or as a deliberate means to promote a service.
MedSpa
Santé Medical Aesthetics Opens Southlake, Texas, Location
Santé Medical Aesthetics announced the grand opening of its Southlake, Texas, location, with the goal of expanding its influence in the area with more locations in the future.
Industry News
Kerstin Florian Awarded For Innovation in Energy Balancing
Kerstin Florian International will be awarded the ISPA Innovate Award for its Energy Balancing Ritual.
Marketing
Ho-Hum to Ho-Ho-Ho Spa Holidays
'Tis the season to prepare your spa for the holidays.Here are three ways that you can share the holiday cheer while bringing in business to your spa.
Industry News
Making the Move to Medical Esthetics
Janna Ronert, of Image Skincare, discusses how estheticians can make the move to medical esthetics and more in her exclusive interview with Skin Inc.
Marketing
$pa Marketing: Marketing with Meet-Up Groups
When marketing your spa, you often have to think outside the box. One of the ways to do this is by promoting in meet-up groups. This quick and low-cost way will put your business in the faces of new potential clients.
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