Armenthia Carr is a wife, mother, licensed esthetician, award-winning master educator, mentor and founder of IAMA Artistry LLC. With more than 15 years of experience in Arkansas and Illinois, she has taught in esthetics programs, authored full curricula and mentored over 1,000 beauty professionals in becoming confident, profitable and purpose-driven.
Known for her expertise in skin of color, Carr specializes in melanin-rich skin and hyperpigmentation, offering science-backed education and transformative results for clients who are often underserved within the skin care industry. Her ability to blend advanced technique, cultural understanding and compassion has made her a trusted leader in esthetics education.
As a content creator (@ur.skin.therapist) on TikTok, Facebook and Instagram, Carr brings authenticity, humor and honesty to her educational content—sharing the truths of entrepreneurship, esthetics and everything beauty school never taught. Her voice resonates with both clients and professionals, making her a respected educator in digital spaces.
Carr is also recognized as an AI expert for the beauty industry, helping estheticians integrate technology, automation and AI-driven tools to streamline their businesses, enhance education and expand income opportunities in modern, innovative ways.
Beyond the treatment room, she focuses on guiding estheticians through exit strategies and retirement planning, providing long-term stability and financial literacy to beauty professionals preparing for life beyond the treatment table. Her mission is to elevate the industry by ensuring beauty pros can build legacy, sustainability and generational wealth.
Grounded in faith and fueled by purpose, Carr continues to empower aspiring and established estheticians through continuing education, mentorship, digital learning and community. She believes every beauty professional deserves the clarity, support and strategy to thrive—in the industry and far beyond it.
