Is your beauty business well-positioned to capture audiences on today’s most popular social platforms? According to a recent Forbes article, current trends favor short form video content, which has been measured to draw in an estimated 66% of consumers.1
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Is your beauty business well-positioned to capture audiences on today’s most popular social platforms? According to a recent Forbes article, current trends favor short form video content, which has been measured to draw in an estimated 66% of consumers.1
Creating video content for TikTok, YouTube, Facebook and Instagram Reels is an incredible way to market your business and services, but can also be intimidating or overwhelming without a strategy. If you’re ready to start filming but aren’t sure what to post, one helpful tactic will be narrowing down your social profile type and producing content that aligns with your mission.
Here are a few examples of how beauty industry professionals are carving out their niche, and commanding the spotlight.
Social Profile Type 1: The Educator
Sharing your professional knowledge will always be one of the best ways to connect with new followers and build trust with existing clients. In an age where beauty trends are largely driven by social media influencers and marketing campaigns, licensed pros have a valuable opportunity to steer the conversation and establish themselves as the real experts.
Your Content Strategy: Turn teachable moments into compelling content. This could look like interactive Q & As, Ask Me Anything posts, live tutorials, debunking common myths, demonstrating helpful beauty hacks, sharing ingredient knowledge, or all of the above.
Related: 10 Social Media Best Practices
Social Profile Type 2: The Entertainer
If you’re someone who loves to perform and isn’t shy in front of a camera, you were basically made for today’s social media landscape. As consumers are increasingly drawn to fun, fast-moving visual imagery, creative video content is one of the best ways to catch the attention of social media algorithms and gain traction on popular platforms.
Your Content Strategy: Let your authentic personality shine through while introducing your clients to your business and brand. This could include comedy skits, Get Ready With Me storytelling sessions, or putting your own unique spin on trending audio sounds. Just be mindful to keep it positive and professional.
Social Profile Type 3: The Business BFF
For beauty professionals who are passionate about supporting their peers, there is a huge emerging niche for industry specific content, and in particular business building education. Sharing your own experience and best practices can be a great way to network, grow your community, and inspire others.
Your Content Strategy: The days of gatekeeping are over. Today’s savvy industry experts are empowering the next wave of professional practitioners by sharing their insider knowledge around product lines, pricing, marketing, business management, and more.
Related: The Key to Gathering Game Changing Testimonials
Social Profile Type 4: The Brand Builder
Whether you’re a solo practitioner or a spa franchise, part of what draws new clients to your business – and keeps them coming back – is the experience. With this in mind, your social media presence can be an extension of that experience, telling the story of your brand, each time you post new content.
Your Content Strategy: Give curious clients and prospective customers a glimpse into what makes your business unique. Some examples would be behind-the-scenes footage of your treatment room setup, your favorite tools, or even just day-in-the-life content so that your social media followers can get to know your personal beauty and wellness philosophies.
Social Profile Type 5: The Results Artist
When it comes to shopping for products and services, consumers love to see real results. If you’re a beauty professional who diligently documents client progress or creates dramatic transformations with your services, social platforms are the perfect place to showcase your talent and be recognized for your skillset.
Your Content Strategy: Before & After photos will always be a hit, but don’t limit yourself to just one format. Turn your social platforms into a multimedia professional portfolio featuring client testimonials, reviews, makeover moments, and post-treatment pics.
Next Steps And Other Tips For Success
- Keep It Simple. Although all of the approaches detailed above can be an impactful way to build up your social media presence, trying to be everything to everyone can dilute your message. Instead, a better strategy would be to choose just one or two types of content and focus on quality over quantity.
- Stick To a Schedule. If you are looking to grow on social media, experts recommend posting as often as daily or even twice daily. Or if you already have an active following or limited time, a few posts per week will still be beneficial.
- Cross Post on Multiple Platforms. Because most social sites follow a similar format for uploading video content, sharing on more than one platform is easy and a great way to expand your outreach without doing extra work.
- Utilize Analytics To Your Advantage. One of the best ways to know if your marketing strategy is working is by taking a look at numbers. If dashboard data reveals that certain posts perform better than others, you can use that information as your compass and inspiration for future content.
References:
1. https://www.forbes.com/advisor/business/social-media-statistics/#source
