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Section: Business > Marketing
Marketing
$pa Marketing: Virtual Spa Tours in a Virtual World
Whether you work in a cute, boutique-y day spa or an elaborate, tech-driven medical aesthetics spa, virtual tours are a must these days.
Finance
7 Ways To Be The Expert
The only way you can grow and stand in your power is to market yourself as the only option for your clients. Here's how to market yourself as the expert you are.
Marketing
Build A Brand That Attracts Your Ideal Clients
In this article, we’ll explore how to build a brand that attracts your ideal clients. These strategies work for spas with a large staff, as well as sole proprietors running a one man show.
Marketing
$pa Marketing: Curating Content for More Clients
Consistently curate your content so that it’s fresh, interesting, and offers something of value to the viewer.
Marketing
Getting Social For The Holidays
Here are five steps you can take to create an amazing holiday promotion.
Marketing
How Proximity Engagement Can Boost Customer Loyalty
How do you build loyalty, deepen retention, and strengthen relationships with existing customers? One strategy is by leveraging proximity engagement marketing.
Industry News
Indigo Spa Celebrates Grand Opening
Indigo Spa celebrated its grand opening in Vermillion, S.D., with speeches, giveaways, and a tour of the new day spa, according to The Volante.
Industry News
Miraval Berkshires Hosts Dennis Gross, Thought Leader Weekend
Miraval Berkshires had a thought leader event September 17-19 hosted by dermatologist Dennis Gross, M.D., offering skin consultations, customized regimens, a special guest lecture and a trunk show.
Industry News
Honey Bunz Celebrates 12th Anniversary
The day spa celebrated its 12th anniversary with prizes, specials on products and an ice cream truck.
Industry News
Sirius Day Spa Provides Sunshine Kids With Spa Experience
Sirius Day Spa collaborated with the Sunshine Kids to provide children battling cancer and their siblings a day at the spa, according to an article from Your Observer.
Marketing
$pa Marketing: Networking to Rev Up Revenue
Networking is not only about increasing sales; it’s about enriching your experience in your professional community.
Industry News
Hotel Ivy Announces Partnership With Biologique Recherche
Biologique Recherche treatments are offered in both 60 and 90-minute increments, with prices starting at $220.
Marketing
Dolly Monroe Beauty Academy Investing In Education
The academy is celebrating surpassing $1 million in revenue by investing money into students' education through renovations, enhanced curriculums and scholarships.
Industry News
Wild Air Skincare Partners with Cascade Spa
The partnership will bring Wild Air Skincare products and treatment to the Cascade Spa location in Meredith, NH.
Marketing
Oncology in the Spa Menu
Your services need to be enticing to clients without a cancer diagnosis, plus to those with a cancer diagnosis.
Finance
Should You Adjust Your Prices? The Pandemic Perspective
Leave it to a pandemic to force us all to become uncomfortable and give us opportunities to refresh our perspectives, and knock the dust off our spa menus and offerings.
Customer Service
#10Things Not To Do On Your Spa Menu
There are a lot of things you can do with your spa menu, so this column will discuss the things you shouldn’t do.
Industry News
Southern Sugaring Adds Electrolysis Support of Trans Community
Electrolysis uses electrical needle epilation to permanently remove unwanted hair on any area of the body and is available across the full spectrum of skin and hair colors.
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