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$pa Marketing: The Secret to Making More Money

See what top tips we have for you to start making more money.

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Lydia Sarfati Exudes Knowledge and Gratitude at 40th Online Toast

Repêchage is celebrating 40 years in business, bringing spa professionals effective seaweed based skin care such as the iconic Four Layer Facial.

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$pa Marketing: Is Your Newsletter Yesterday’s News?

Newsletters they can be a GREAT tool,.but are you doing them correctly?

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Genbook Launches Free Health Check for Reopening Businesses

This launch was designed to help small businesses that are starting to reopen, and it is free. Genbook collaborated with its site users and small business owners to develop it.

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$pa Marketing: The “New” Customer Service

This pandemic has changed a lot in society already, and one thing that spas are going to need to adjust to is the new form of customer service

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The Digital Age of Customer Service

COVID-19 has changed what customer service looks like, and it has never been more important to have a loyal clientele. See how you can excel at your digital customer service skills.

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$pa Marketing: 4 Methods to Make Yourself Insta-Famous

Social media is very important for business! Follow these four methods to make your spa insta-famous.

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6 Tips to a Perfect Social Media Picture

Check out these top tips for how to take the perfect picture for your social media to show your clients what you are doing.

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ISPA Releases Spa Reopening Toolkit

ISPA released a customizable spa reopening toolkit to provide sanitation guidance and visual displays for when spas are legally allowed to open up again.

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Breath and Reboot at Face & Body Northern California

As we get ready to open our doors and bring clients back in, it is important for us to be prepared, both mentally and business-wise, as we navigate the months and year ahead.

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Client Retention: How to Avoid Being a 'One Hit Wonder'

Stop wondering why clients aren't coming back and make sure you implement some of these tips to get them to rebook.

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Quarantine Connections Part 1: Preparing Your Business for the Future

During these trying times, it's important to still connect with your customers to keep them coming back into your spa when this pandemic is over. See some top tips on how you can keep connecting with your clients in quarantine.

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$pa Marketing: Sexy Slogans and Witty Words

Are you creating phrases that pay in your marketing efforts? See how you can make sure you're using all the right words and phrases.

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$pa Marketing: Turning Hurdles into Triumphs

Whether in your personal or professional life, hurdles can make success difficult, but that doesn't mean it makes them impossible.

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8 Ways to Market Beyond Social Media

Social media is a huge tool when it comes to marketing, but it isn't the only tool. See how you can be successfully marketing your spa beyond social media.

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7 Ways to Get More Referrals

The number one small business marketing strategy is to generate word of mouth referral.

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$pa Marketing: When to Stop Marketing Solo and Hire

When it comes to marketing, it may not be the best option for you to try and run it yourself. Don't be afraid to reach out for outside help, just make sure you weight the pros and cons.

Skin care expert Amber Budd is introducing an online esthetician consultation service app, called 'MyEsthi,' in January 2020.

Esthetician Launches Esthi Consult App

Skin care expert Amber Budd is introducing an online esthetician consultation service app, called "MyEsthi," in January 2020.