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Marketing
$pa Marketing: Using Client Testimonials to Boost Your Biz
Client testimonials are an excellent way to build your business, create loyalty among customers and boost your bottom line. Go get ‘em!
Marketing
5 Ways to Show Up On Social Media
Social media is in a constant state of change, so make sure you're up-to-date on how to stay on top of growing a following.
Marketing
Alma Lasers Partners with Kate Hudson on 'Beyond The Trend' Campaign
The campaign aims to guide the public on the significance of reliable aesthetic solutions over passing trends by featuring Hudson illustrating bizarre aesthetic trends as well as actual trends that people naturally encounter on social media.
Marketing
Making a Profit Using Social Media Platforms
Running a beauty business is hard and time-consuming work. It helps if you get the most output from the hours you work. In this article, I teach you how to know if your social media is working for you.
Marketing
Pure Fiji's Philanthropic Initiatives Support Communities in Crisis
Pure Fiji has initiated and supported numerous charitable projects in recent years with a focus on environmental conservation, education, healthcare and socio-economic development.
Polls
Are You Confident In Your Social Media Presence?
Social media is the wild west of marketing, but mastering it can be the difference between success and great success.
Marketing
$pa Marketing: Comfy or Complacent?
Whether you work for yourself or someone else, avoiding complacency isn’t just about being forward-thinking. It’s about creating a plan to incorporate that mindset into your business.
Marketing
Top 3 Marketing Challenges for Spa Pros
Let's tackle the top three challenges shared by many of your colleagues, some insights to help get you started, and some quick solutions you can implement despite limited bandwidth.
Marketing
10 Social Media Best Practices
Meevo released their top 10 social media dos and don'ts from making relevant content to answering questions and comments.
Marketing
$pa Marketing: How to Be Influential
Now is the perfect time to use your social media platform(s) as an influencer. Not only can it help you grow your business, you might be surprised by how much fun (and money) you can gain by doing it.
Customer Service
The Key to Gathering Game Changing Testimonials
You have a limited amount of time to get a good testimonial from a client, so you need to make gathering their feedback as easy and efficient as possible.
Industry News
Miraval Launches Miraval Life in Balance Podcast Centered Around Mindfulness
Miraval Life in Balance, hosted by Lauren Scruggs Kennedy, will guide the audience to cultivate wellness, intention and inspiration from anywhere in the world.
Marketing
Babor's 'My Skin My Story' Campaign Showcases Authentic Skin Care Journeys
"My Skin My Story," showcases eight authentic stories from around the world of real people who have overcome skin challenges, including a new mom battling postpartum acne, a motorcyclist with scar reduction and more.
Marketing
$pa Marketing: How to Hit Your Reset
Using our reset buttons when we feel the need for change or improvement is a powerful reminder that it’s never too late to start over, or start fresh.
Business
American Acne and Rosacea Society Develops Social Media Toolkit for Acne Awareness Month
The free toolkit will feature social media assets and guidance for its members to help promote medically-based acne treatments on social media.
Marketing
$pa Marketing: Get Started with Pay Per Click Advertising
Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.
Business
3 Tips for Keeping Busy During Your Slow Season
There is always a time during the year where business seems to have a bit of a lag. See how you can keep business booming even during your slow season.
Polls
Building a Social Media Following
When it comes to social media, building a following can help provide you a platform to showcase yourself as a professional. Expanding your social media beyond your locals can help with this.
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