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Section: Business > Finance
MedSpa
Use Data to Boost Business in Your Medical Spa
The rise of technology in business has pushed the idea of Big Data to the forefront of conversation and made data-driven decision-making a must for many companies, including medical spas.
Finance
#10Things to Ask Before Remodeling
Creating new spaces can be exciting and good for business. Before you start, here are #10things to ask yourself before remodeling or adding space.
Trends
Hotel Spa Revenue Grows in 2016
According to a recent study in Hotel Business, it was announced that U.S hotel spa revenue increased 5.6% from 2014 to 2015. Part of the raise in revenue comes is attributed to consumer being more health and wellness concerned.
Finance
#10Things To Get Ready for the New Year
With the final days of 2016 approaching, here are #10things you can do right now to prepare for the new year.
Finance
Salons By JC Opens Arlington Suite Franchise
Salons by JC, a salon suite franchise, will be opening their first Arlington, Virginia location early next year. Salons by JC offers a unique alternative for spa and salon professionals, where they pay for space to work in but determine their own terms and conditions.
Marketing
The Makings of Your Spa Monopoly
When you’ve been successful at creating your monopoly, you can define the perfect market price and schedule combination that maximizes your profits and personal interests. If you’re looking for personal growth and wanting to seek ways to become the best you can be, read on.
Finance
Ask the Esthy: Late Runners and No-Shows
The bad news is there is no way to 100% diminish these schedule setbacks. However, the good news is there are some powerful strategies you can start to implement right away to keep clients showing up on time.
Event Coverage
Top 10 Things Not to Miss at Face & Body Southeast
The three-day event is sure to bring spa owners and estheticians in the southeast region the latest in skin care research, innovative products and effective treatments.
Marketing
$pa Marketing: Make It Rain with Guerrilla Marketing
Traditional marketing can be expensive. What if you don’t have extra cash lying around? Should you take out a marketing loan or throw in the towel? Absolutely not, because you already have access to two of the most powerful, free marketing tools available: your brain and your legs.
Finance
12 Tips to Grow Gift Card Sales
Beauty’s low positioning on the totem pole is likely because spas focus on gift card sales during seasonal peaks (Valentine’s Day, Christmas, Mother’s Day, etc.). But, here are a few stats on why gift cards can be profitable year-round.
MedSpa
Tried and True: Making MedSpa Menu Magic
Creating a medspa menu is oftentimes more difficult than creating menus for spa services or medical services alone, due to the plethora of treatments.
Finance
Wellness and Creativity Propel 2016 Spa Revenue Increase
At the the 2016 ISPA Conference & Expo, the Internation SPA Association (ISPA) released its 2016 U.S Spa Industry Study, as commissioned by Pricewaterhousecoopers (PwC). The spa industry is at an all time high and below are five takeaways from the report.
Marketing
18 Ways to Make a Spa Menu That Sells
When done correctly, spa menus can sell a client on who you are as an esthetician, an expert and a business. It can even sell treatments for you.
Industry News
Spa Owners Raise Over $30,000 for Charity
Spa owners from Ft. Myers, Florida raised $33,300 during their annual charity event.
Staff
8 Tasks to Get Your Dream Spa Gig
Get the job of your dreams with these eight simple tasks for initial success.
Marketing
$pa Marketing: You Can Afford TV Advertising
TV is actually the perfect medium for businesses in the salon and spa industry because it is visually driven. However, many small businesses shy away from TV ads because they think it is prohibitively expensive.
Finance
Pevonia Names VP of Sales for U.S.
Michele Fenske has been named vice president of sales in the United States for Pevonia. She brings with her 18 years of industry experience, which started as a licensed esthetician.
Staff
Don't Be Afraid to Add Expertise to Your Team
Your employees' talent, attitude and work ethic will influence every aspect of the business from client retention to bottom line, so you will need to choose your team members and train them strategically.
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