Face & Body Northern California: Fueling Excitement for Spa Education


On Aug. 26-28, 2017 Skin Inc.’s Face & Body will return to Northern California with the best in spa education, networking and shopping opportunities. Previous event attendees can expect a show full of surprises, as Face & Body Northern California has plenty of additions to its already blockbuster offering including free keynotes to start each day, more medspa, more massage, interactive education and melanoma detection certification.

When attending events, what gets your blood pumping, prepping you for a day of speaking with industry pioneers, product innovators and change-makers? Coffee, of course, but what can spark your brain for a day of business and innovation like a dynamic keynote? Face & Body Northern California has always offered a keynote to kick off its Advanced Education Conference, but now we have decided to add keynotes to kick off both days of the exposition. To sweeten the deal, we are offering these inspiring keynotes presentations for free as part of regular registration.

As the spa industry grows, the medical spa segment has boomed along with it. As we all know, the business and regulation of medical spas isn’t the only differentiating point to a day spa. Treatments are different, equipment is different and it is important to stay on top of all of these aspects. Face & Body Northern California is upping its medspa game. First, we have teamed up with the American Med Spa Association to host the Medical Spa Summit, an entire day of medical spa training and education on Saturday, Aug. 26. The day-long training is an overview of medical spa success for current medical spa professionals or those considering entering the space. The content will address topics such as business planning, legal mistakes, making more money, HIPAA, marketing and more.

The Advanced Education Conference is also upping its medspa game by adding a track of product-neutral, in-depth medical spa education. While the Medical Spa Summit will focus on the business aspects of running a medical spa, the Master Esthetic track at the conference will focus on the science and techniques behind medical spa treatments.

Ever feel like you need a little bit more on the show floor? Skin Inc. has got your back. We will be debuting the Skin Inc. LIVE! stage at Face & Body Northern California, a place where attendees can see live, interactive presentations and demonstrations by respected industry pioneers during both days of the show. Pop in, learn something new, ask questions and interact with peers interested in the same topic.

Skin care professionals are responsible for the health of their clients skin, but they are also in a prime position to potentially save their client’s life by spotting the signs of skin cancer. The Melanoma Foundation of New England will offer its Skinny on Skin certification course to teach estheticians and spa owners the ABCDEs of melanoma and give them the tools to discuss their concerns and send their clients to the right professional. “It’s such an important cause because with melanoma, it’s all about early detection and prevention, and is curable when it’s caught early enough,” said Meghan Rothschild, presenter and PR and marketing manager for the Melanoma Foundation of NE. Just make sure you sign up your spa staff early; the Skinny on Skin certification courses sold out at their debut at Face & Body Midwest.

In previous years, Face & Body Northern California has offered continuing education units in massage on its massage stage. In 2017, we are moving that massage education to the Skin Inc. LIVE! stage, and we are also offering more massage education at the Advanced Education Conference.

Want more in 2017? Who doesn’t. Visit northerncal.faceandbody.com, and register for Face & Body Northern California to get more for your spa business this year. Tell them Skin Inc. sent you with promo code SKININC for an exclusive discount.

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