In the fast-paced business world, staying relevant is like trying to keep up with the latest TikTok trends—challenging, but also necessary for survival. If your business is starting to feel like a relic from the past, it’s time to shake off the dust, unplug the fax machine and do a refresh.
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In the fast-paced business world, staying relevant is like trying to keep up with the latest TikTok trends—challenging, but also necessary for survival. If your business is starting to feel like a relic from the past, it’s time to shake off the dust, unplug the fax machine and do a refresh.
Office Déjà Vu
Whether you have one treatment room or ten, and a decent-sized break room or none—why not make it a place where you and other employees enjoy spending your time? Consider vibrantly painted walls, a new coffee machine and switching up closed-off spaces for more of an open concept. A refreshed working space not only boosts productivity but also makes it one where employees want to linger and build relationships.
Jurassic Technology
If your business is gasping for air on old technology, consider transitioning to cloud-based systems that allow you and your team to work seamlessly during downtime from anywhere. Bid farewell to the fax machine, and welcome the era of video conferencing, project management apps, and AI-powered virtual assistants. Embrace the technological revolution – it's not just about keeping up; it's about staying ahead of the curve.
Related: Refresh Your Clients' Spring Skin Care
Lose the Old School Playbook
If your marketing plan relies heavily on sending out snail mail and attending trade shows in the age of Instagram influencers, it's time to reassess. In the fast-paced digital world, your business strategy needs to be as agile as a gymnast on a trampoline. Refresh your marketing approach by diving headfirst into the world of social media, content marketing and SEO. Create an online presence that conveys, "We're not just here; we're fabulous!" Consider launching witty and shareable campaigns that resonate with your target audience. Remember, the key to success in the modern era is not just having a strategy but having one that's as sharp and dynamic as the memes that dominate the internet.
If your business is starting to resemble a time capsule more than a thriving enterprise, it's time to hit the refresh button. Upgrade your office space, embrace modern technology, and redefine your business strategy to ensure you're not left in the dust.
Louis “The Laser Guy’s” Three Additional Tips for Refreshing your Biz
- No need to break the bank when refreshing your physical surroundings; check out local consignment shops, Facebook marketplace, Craig’s List and other online markets.
- Consider your new business “theme” – is it modern? Cozy? Edgy? Serene? Then, think of how everything you do (and purchase) aligns with that new theme, from digital marketing to treatment room décor.
- Consult friends in the industry for advice on technology favorites—do your research before investing in new equipment or software programs. Technology can be your best friend or worst enemy!
Louis “The Laser Guy” Silberman is CEO/Founder of National Laser Institute, the largest cosmetic laser training institute. In tje country! He is the owner of medical spas in Scottsdale, Arizona, Dallas, Texas, and Oakbrook, Illinois, and a nationally recognized author and motivational marketing speaker. Silberman created the 6th most visited online health site and was a semi-finalist for the Ernst and Young Entrepreneur of the Year Award 2014. Most recently, he created “Louology, the science behind crushing it in aesthetics, in beauty and in life,” designed to help aesthetics and beauty pros stay connected and build thriving practices. He can be contacted at [email protected] and followed on Instagram @ louisthelaserguy.
