Targeted Marketing that Works

Best tips for spa marketing
By CreativeMania from Adobe Stock

In the booming esthetic industry, we see it all: clients seeking everything from glowing skin, to acne eradication, to a little “help” in beating gravity. While I always say it’s important to find your niche and not try to be everything to everyone, let’s face it—marketing isn’t one-size-fits-all, especially when your audience ranges from wrinkle-free millennials to baby boomers who just want to look like they “slept great.” Crafting a marketing strategy that resonates with each age group is critical, so let’s take a closer look.

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