Opening a wellness center can be daunting. As it is, the business and financial know-how isn’t included in the core training spa, skin and wellness professionals receive for their respective licenses. Not to mention, there’s the secondary education you get when working on your feet at a facility, where you learn first-hand about the logistics in place, the staffing needs and what it takes to grow a business in a way that’s true to the brand’s identity. In a world where we’re taking in an unprecedented amount of information and advice at any given time, it can be difficult to get solid, practical advice on where to start, or harder yet, to know how to curate that advice.
Dr. Sherrie Tennessee, founder of SpaSOS, industry educator and advisory board member to Skin Inc., has crafted a resource specifically for spa, skin and wellness professionals looking to start their businesses. In How to Open a Wellness Center: A 31-Day Guide and Workbook, Tennessee provides industry professionals with a structured, interactive curriculum that can help professionals refine their instincts for business strategy with practical advice on how to execute. Guided by Tennessee’s years of industry experience and insight, this month-long journey is packed with actionable tips, customizable templates and space for you to brainstorm and plan.
Tennessee gave skin and spa professionals a glimpse into some of what her book has to offer when she spoke at IECSC 2025, where an engaged group of young entrepreneurs had the opportunity to discuss bottlenecks and actionable solutions. This book is intended for those beginning their journey as a business owner, as well as those looking to refine their approach to running their existing venture.
Tennessee has more than two decades of experience in hospitality, wellness and education.
