Dermalogica has announced the appointment of Paul Schiraldi as the U.S. general manager. Reporting to CEO Aurelian Lis, Schiraldi will play a dynamic role leading the U.S. sales, marketing and education teams. He will be based out of Dermalogica’s headquarters in Carson, California.
Previously: Dermalogica Embodies Transformation with Hollywood Flagship
Schiraldi has vast experience overseeing sales, marketing and global brand strategy and development in professional and consumer hair care, as well as the skin care and makeup categories. He brings successful general management and go-to-market expertise from key L’Oréal brands Matrix, Biolage, Redken and L’Oréal Professionnel in the United States and Australia.At Matrix and Biolage, he led the sales, creative, marketing, education and financial functions that consistently met growth and profit targets. Early career experience in media planning in top tier advertising agencies and in best-in-class marketing experience in consumer goods helped develop an analytical understanding of consumer behavior.
He joins the team as the professional skin care industry navigates a new business landscape transformed by the COVID-19 pandemic.
The brand recently announced rigorous safety standards, Clean Touch Certification, and a “Back in Touch” campaign to help salon owners and skin therapists reopen their businesses after weeks of closures. More than 15,000 skin therapists have enrolled in Clean Touch Certification since the program launched on April 30, 2020.
“Our heritage as the leader of the professional skin care industry mandates the responsibility to push the limits on owning education, personalization and human touch,” Lis said. “I am confident that adding a formidable leader in [Schiraldi] to an already outstandingly talented team will allow us to not only emerge from the current crisis stronger, but also to continue winning and achieving our ambitions of leading the professional skin care industry.”
“I am excited to build on my professional expertise with such a leading and dynamic brand and team,” Schiraldi said. “As a clear market leader, Dermalogica still has a tremendous opportunity to further the education and support of skin therapists while building consumer engagement through professional services and consumer brand awareness.”
