NASHVILLE, Tenn. -- HYDRINITY Accelerated Skin Science, a professional skincare brand that was founded as a regenerative medicine company, has announced its expansion into Scandinavia through a strategic partnership with Sofft Skin Concepts AS.
Sofft Skin Concepts AS is a distributor of premium medical aesthetic technologies throughout the region. Through this distributor, physicians and aesthetic providers across Scandinavia will gain access to HYDRINITY's clinically backed regenerative skincare technologies. The partnership marks another milestone in HYDRINITY's international expansion, extending the brand's presence to more than 45 countries and over 6,000 professional practices worldwide.
"Scandinavia has set the global standard for thoughtful, science-driven skincare, making it a natural fit for HYDRINITY's regenerative technologies," said Brent Nixon, Chief Operating Officer of HYDRINITY. "As demand for clinically proven regenerative skincare continues to grow globally, we're focused on partnering with organizations that share our commitment to physician education, scientific innovation, and exceptional patient outcomes. Sofft Skin Concepts has spent more than two decades helping introduce premium skincare technologies throughout the region, making them an ideal partner as we continue expanding our global professional footprint."
Scandinavia is known for its sophisticated approach to skincare. The consumers there prioritize science-backed formulations, long-term skin health, and streamlined routines over trend-driven products. The preference for multifunctional products that deliver clinically proven results with fewer steps closely aligns with HYDRINITY's regenerative philosophy and physician-dispensed product portfolio. These preferences make Scandinavia a natural fit for HYDRINITY's regenerative skincare technologies. HYDRINITY has recently launched in Norway and is set to expand into Denmark this fall, further strengthening its presence across Scandinavia.
"We've followed HYDRINITY's remarkable growth for several years and have been impressed by both the strength of its clinical science and the results physicians consistently achieve," said Anne Borch and Sara Haglund, Founders and Co-CEOs of Sofft Skin Concepts AS. "The Nordic market has a deep appreciation for clinically proven, multifunctional skincare that delivers meaningful results without unnecessary complexity. HYDRINITY's regenerative technologies and clinical-first philosophy align perfectly with those expectations, and we're excited to introduce the brand throughout Scandinavia."
