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Makeup
Making Your Makeup Work for You: Multifunctional Solutions
Multifunctional cosmetics can enhance your own kit, as well as your retail offerings and how clients approach home routines. In the current flood of products, choosing a line that maximizes benefits and minimizes cost can be daunting. Here are some ways to thin the herd!
Management
The Art and Science of Spa Design: Creating Transformative Wellness Spaces
Management
The Quest to Demystify Supplements
Latest
Industry News
Tamaya Mist Spa & Salon Announces New Membership Program and Summer Specials
Are you using your spa's seasonal offerings to grow your membership base? This spa is using one to strengthen the other for the ultimate hosted wellness experience in the Southwest.
Management
Why Spas Without Software Fall Behind in a Data-Driven World
Using software to help management appointments and inventory can eliminate the risk of human error, while gleaning new insights that can open up a whole new world of earning potential.
Sponsored
Four Simple Tips For Selling Lash and Brow Serums At Your Practice
With the ever-evolving lash and brow professional treatment demand, aligning lash and brow serum complimentary products can be an easy way to boost sales.
Industry News
My Salon Suite Offers New Scholarship Opportunities for Beauty and Wellness Students
My Salon Suite is offering 10 $1000 scholarships to aspiring cosmetologists, estheticians and massage therapists. Applications are due August 15, 2025.
Marketing
How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint
Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.
Sun
Protect Your Results this Summer with DMK Skin Revision
Learn about DMK’s offerings to keep skin happy, healthy and safe from the harsh UV exposure this summer. Protect treatment results and glow all day long.
Customer Service
Making Your Waxing Services More Inclusive
Inclusivity has been coming more into focus in the beauty industry.
Trends
Longevity & Future-Focused Skin Care: 2025 Trends
2025 is the year when skin care is entering a new era.
Industry News
"Odd Couples" Might Be Your Next Bombshell Marketing Strategy
If you were racking your brain for ideas on how to celebrate National Mac & Cheese Day (July 14, for those of you who’ve been too busy with appointments to keep up!) then you might want to take notes from Holler & Glow, the brand debuting its scrumptious new S’Mac & Cheese Lip Balm with Panera Bread.
Retail
What Will Your Products Wear? Stylish and Sustainable Packaging
With the growing trend of estheticians and spas debuting their own products, and the larger discussions surrounding tariffs and sustainability, finding packaging that’s a good fit for your brand in terms of aesthetic, values and budgetary needs can be tricky to navigate, especially for branded retail first-timers.
Retail
From Backbar to Bestseller: How Spas Are Launching Their Own Skin Care Lines
Why let the magic stop at the treatment table?