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Tami Blake is a licensed esthetician, spa owner and award-winning beauty entrepreneur behind two brands, Free + True and Sweet & True.

Sweet Success: How Tami Blake Turned Sugaring Into a Scalable Clean Brand

The Future of Clean Clinical Skincare Arrives at Spa Collab

The Future of Clean Clinical Skincare Arrives at Spa Collab

Designed for today’s discerning esthetician, Green Envee bridges the gap between advanced actives and plant-based therapeutics, offering a professional skincare line that delivers visible results while supporting overall skin health and balance.

The New Targeted Post-Treatment Therapy: Global Beauty's DermaCalm Serum

Global Beauty Private Label Skincare debuted its DermaCalm Serum, made to bolster treatment protocols and post-procedure care by targeting visible redness and supporting barrier recovery.

The Ritual Set Lead Resized

The Ritual: Give Your Clients the Gift of Glowing Winter Skin

Sorella Apothecary's The Ritual Set is an invitation to elevate daily skin care routines into meaningful acts of self-care.

Social influence and a population looking to age well has left a market salivating for the aesthetics industry, meanwhile, the rapidly-growing industry is eagerly keeping its eyes on everything that will make it faster and better.

Introducing Beauty Rep: The Digital Infrastructure Powering the Future of Aesthetics

Beauty Rep, a digital platform purpose-built for the aesthetics industry, launches to reshape how global brands and aesthetic practices work together.

Holiday spending this year will be defined by where value can be maximized within tighter budgets.

PURE TRADE Celebrates the Holiday Season with Clarins

PURE TRADE, a trusted partner of Clarins, unveils the brand’s 2025 Advent calendars and a refined luggage and accessories collection created to capture the spirit of the festive season.

Toners are undergoing a transformation in this unprecedented time of product innovation. This is what state-of-the-art looks like in The Age of Multifunctionality.

Texture & Consumer Awareness: This is What's Shaping Current Toner Trends

Where formulation in one component of a consumer's skin care regimen is optimized, so too will the others follow, especially when it comes to multifunctionality.

Hair loss is a common condition in men, but that doesn't mean women aren't affected either. BON CHARGE seeks to leverage the latest in red light technology and scalp health to help mitigate the issue.

Premium Wellness Brand BON CHARGE Launches Red Light Cap to Offer Science-backed At-home Hair Growth Treatment

Premium wellness brand BON CHARGE has launched its first-ever haircare product, the BON CHARGE Red Light Cap (MSRP $499), to offer a science-backed hair growth treatment that can be enjoyed at home in just ten minutes.

With the speed at which sun care's progressed and with the varied product market, SPF is joining the momentum of the broader wellness movement: this is something you get to do.

By the Beach Redefines Sun Protection as a Daily Luxury, Launched on Ulta.com

By the Beach, the sensorial SPF brand redefining daily sun care, debuted on Ulta.com and BytheBeachSunCare.com on October 21, 2025.

Si Ab Cs Of Skincare Title Card Still (1)

The ABCs of Skin Care!

We're going back to the basics and reviewing our ABCs... of skin care (and vitamins K and E, too!)

Consumers are doing away with fussy, expensive routines in favor of minimalist ones that prioritize results.

Minding Your Business: Skin Streaming Is In—Why Less Is More for Skin Care in 2025

As a licensed esthetician and education director at Woodhouse Spa with over a decade of experience, I’ve witnessed countless skin care trends come and go, but few have made as meaningful an impact as skin streaming.