Austin, Texas -- The beauty Way, an elevated clean beauty brand rooted in intentional self-care, premium ingredients and sensorial rituals, has a new partnership with Verbena Spa inside Austin Proper. The Verbena Spa joins a growing roster of luxury hotel and spa partners. Earlier this year, The beauty Way partnered with Fairmont Austin and Thompson Austin, by Hyatt to incorporate its products into their spa services.
The beauty Way creates products designed to seamlessly integrate into everyday routines while delivering visible results, empowering women to feel their best, inside and out. As part of the partnership, The beauty Way's products will be integrated into The beauty Way Ritual Massage. The full-body 75-minute treatment combines sound healing with therapeutic massage, along with The beauty Way's products and mindfulness practices.
"The beauty Way felt like a natural fit for Verbena — a locally rooted Austin brand that shares our commitment to intentional, results-driven wellness, and one that gave us the opportunity to bring something new to our menu: spiritual wellness woven into the massage room,” says Jasmine Samano, Director of Wellness at Verbena Spa. “We collaborated with The beauty Way founder Jyoti Lohman and our on-property sound healer Victoria Nelson to create a grounding full-body ritual where touch and sound work together — because where science meets ritual, something truly transformative happens."
The massage is a grounding, full-body ritual that is inspired by ancient practices and designed to restore balance. The experience begins with a cleansing foot ritual to bring the body into the present, followed by a customized relaxing massage using nourishing oils from The beauty Way to release tension and support circulation. Subtle breath work and sound are integrated throughout the service, guiding clients into deep relaxation and renewal.
"This partnership represents a significant milestone for The beauty Way, bringing our wellness philosophy and high-performing body care to guests through one of Austin’s most respected holistic wellness spas," says Jyoti Lohman, founder of The beauty Way. "The future of wellness is rooted in experiences that calm and restore. By combining modalities such as sound healing and breathwork with therapeutic massage and premium clean ingredients, we're creating a more holistic approach to self-care, and we're proud to bring that vision to Verbena Spa.
