NEW YORK -- Monpure London, a scalp and hair health brand, recently launched at Ulta Beauty. The brand continues to expand in the US due to its partnership with the PCA Companies.
Monpure London is known for its trichologist-backed scalp and hair health range. As scalp health has shifted into the mainstream as a priority, MONPURE is positioning itself in the US Market as a company grounded in clinical research and trichologist insight.
"With scalp and hair longevity becoming such a focus for so many consumers, we're thrilled to launch on Ulta.com with our partners at PCA Companies," said Carly Osborne, Chief Executive Officer, MONPURE London. "Monpure is built on the belief that the scalp deserves to be taken seriously, as skin, as a living system, as something worth understanding properly rather than managing on the surface. That belief shapes our formulations, which are guided by clinical observation rather than what's easiest to market, and by our work with trichologists treating hair and scalp conditions in all their forms. It's also the foundation of what we call Hair Longevity Science: a focus on the scalp and follicle at the level of prevention and long-term health, not just short-term results."
The PCA Companies is known for beauty distribution, logistics, marketing and brand licensing capabilities. With PCA Companies as its partner, Monpure London has already launched at Nordstrom, Bloomingdale's and mybeautyspace.com.
"At PCA, we focus on identifying brands that address meaningful shifts in consumer behavior and helping them build scale within the US market. Monpure London stood out for its differentiated approach to scalp and hair health, a category that is rapidly evolving as consumers place greater emphasis on preventative care and long-term wellness. The brand brings a level of scientific rigor and category expertise that is both compelling and highly relevant to today's consumer. Through our integrated market-entry, distribution, and retail development capabilities, we saw a clear opportunity to introduce a unique concept to our retail partners and expand our multi-category portfolio with a brand positioned to drive growth in the prestige haircare space."
