Raleigh, NC –- EndureLash, a leader in professional lash and brow education and products, has been named the official lash and brow partner of Moxie Salon & Beauty Bar. EndureLash will provide hands-on education, standardized protocols and an assortment of retail for in-salon purchase.
Moxie Salon & Beauty Bar, which was founded by Jenn and Jamie Dunn, is a rapidly expanding franchise with 39 operating locations and 100 sold locations across the Northeast and Mid-Atlantic regions. EndureLash, founded by Nikki Huebner, is a lash and brow brand that provides high-quality, semi-permanent beauty solutions that enhance natural lashes and prioritize lash health. According to Grand View Research, the professional lash market reached $1.9 billion in 2024 and is projected to grow 6.6% annually through 2030. The partnership between Moxie and EndureLash will prepare Moxie to meet that demand head on.
The rollout begins with comprehensive training and onboarding for franchisees, stylists and support staff, with Moxie customers able to book lash and brow services beginning June 2026. EndureLash will provide virtual and in-person training for Moxie Salon teams, as well as dedicated onboarding and ongoing support for the brand’s corporate headquarters based in New Jersey. The training and onboarding will enable every location to deliver the same exceptional lash and brow experience.
“Moxie has built a franchise model that truly understands what today’s salon client is looking for, and lash and brow services is a natural next step for their growth. We’re bringing the education and the product to make that expansion seamless for every franchisee and stylist in their network. And honestly, there’s something that feels very intentional about two women-led brands coming together to do it,” said Nikki Huebner, Founder, EndureLash.
Moxie locations will offer a full lash service menu, including Classic, Volume and Mega Volume Extensions, plus Partial and Kitten Lash Sets, positioning each salon to capture the growing client demand for professional lash services. Franchisees will also benefit from an in-salon retail line featuring EndureLash products, creating an additional revenue stream and extending the client relationship beyond the service chair.
“We’ve worked very hard to align our brand with the best of the best and this partnership with EndureLash solidifies all both companies aspire to. Luxury brands, affordable brands all under one roof for the convenience of our clients,” said Jennifer Patterson and Jammie Dunn, Founders, Moxie Salon and Beauty Bar.
