
Log in to view the full article
To bring men into the spa, the treatment menu must appeal to their concerns, wants and needs. While some design their spa menu to be gender neutral and appeal to all sexes, some choose to offer treatments specifically designed for men. Below are some spas that have created unique treatments designed with men in mind.
Executive Facial for Men ($100, 50 min.)
Om Spa, Dearborn, MI
This facial was created to deeply clean pores and invigorate male skin. Two masks from GOA Skincare are utilized, as well as hot towels and steam. The facial is said to energize skin and reduce the appearance of damage. It includes a facial, heck and hand massage, and it is also appropriate for beards.
The Terminator ($390)
The Pearl, Columbia, Maryland
So OK, we may have partly chosen this treatment because of the name, but we love how The Pearl has designed and marketed their treatments for men. The Terminator is a combination of the brand's Aquaman Facial, a 75-minute customized massage and a 007 Manicure. The facial is a 60 minute service tailored to the men's skin that has been challenged by shaving and environmental stress. The pedicure grooms the nails and buffs them, while the massage helps men relax and relieves tension.Men's Back Facial
Menscape, Nashville
Whether or not the male client has back acne or not, the Back Facial at Menscape can help them restore healthy skin to that area. It starts with a double cleanse, followed by steam to open pores. The back is then exfoliated, and extractions are performed if necessary. A custom mask is then applied based on the client's needs. The back facial finishes with a moisturizer to lock in hydration.
The (Premature) Browtender ($99)
WeDoMen, Scottsdale, Arizona
This treatment is designed to combine skin care and hair grooming into one. It includes a micro-facial with light therapy as well as grooming of the brows, nose and ears. Male clients leaves with rejuvenated skin and a clean look.